中加新媒体公信力对比

A Comparison of New Media Credibility between China and Canada

摘  要：在过去的几十年中，新媒体迅猛发展，极大地改变了公众交流以及信息传播的方式。与传统媒体相比，新媒体在方便性与信息传达速度方面有着非常明显的优势。但是，新媒体也有着不可否认的缺点，即新闻的真实性，这也使得受众对于新媒体及其发布消息的可信度持有怀疑态度。负责任的新媒体应始终把客观性作为核心观念以此增加其可信度。因为政治文化经济等原因，要解决这个问题，东西方国家的新媒体情况有所差异。本文将重点关注中国以及加拿大两国新媒体公信力的情况。中国作为东方国家的代表，加拿大则是西方国家的代表。本文将比较两国新媒体公信力现状，着重分析新媒体医疗领域的报道事例。医疗是民生之本，是媒体报道的最重要的方面之一，也是受众最为关心的话题。本文将比较并总结中加两国新媒体公信力的异同并依照不同国情以及新媒体面对的挑战提出改善措施。

关键词：新媒体；公信力；医疗

Abstract: New media has grown tremendously in the past decades, shaping the way people communicate and receive information. Compared to traditional media, new media is more likely to be superior in the aspect of convenience and speed. However, downsides of new media emerge because of the authenticity of the news, thus affect people’s trust towards news and new media organizations. Objectivity must remain to be the core value for new media so that credibility could be achieved. To solve this problem, situations need to be considered separately due to political, culture and economy reasons in the west and east countries. This thesis will focus on new media credibility in China and Canada, one as the representative of the east and the other as the west. This thesis will show and compare the status-quo of public credibility of social media in both countries, analyze specific cases in health care field since it relates greatly to livelihood and it is the most basic issue of news report which attracts public’s attention most. This thesis aims to compare and conclude the similarities and difference of the two and then put forward advice according to the current challenges new media credibility is facing.

Key Words: new media; credibility; healthcare