An Analysis of Chinese Cultural Elements in film Kung Fu Panda

Abstract

With the hit of the DreamWorks movie Kung Fu Panda, more and more American movies are aware of the charm of Chinese cultural elements and the market value they contain. Kung Fu is a manifestation of the Chinese spirit, and the panda is the national treasure of China, Kung Fu Panda perfectly combines the two. Through artistic creation, it has become popular in the world. Regarding the study of Kung Fu Panda, most authors simply studied the successful application of Chinese cultural elements in the movie, but few scholars studied from the perspective of cultural communication.

This article is divided into four parts. The first part will introduce the background, plot and main characters of the film. The second part focuses on the analysis of the correct application and misuse of Chinese cultural elements. The third part analyzes the significance of Kung Fu Panda in cultural communication. Based on the basis of the foregoing discussion, the fourth part will reflect on the phenomenon of cultural communication and discuss the reasons why it may cause misuse and how to avoid it.

Finally, this paper concludes that the misuse of cultural communication is caused by the cultural bias of the application side and the poor dissemination of the application side. I hope this article will provide inspiration for the Chinese going global strategy.

Keywords: Kung Fu Panda, Chinese cultural elements, culture going global