委婉语在商务谈判中的运用研究_英语论文

Application of Euphemism in Business Negotiation 

摘要

本文主要分析了商务谈判中委婉语的运用研究，目的是通过研究商务谈判中如何正确使用语言来成功进行国际贸易合作。首先，作者介绍了委婉语的定义，特征以及相关研究 。然后作者展示了商务谈判中委婉语的运用，例如委婉语的运用模式和会在谈判中出现的相关问题。最后一部分给出了商务谈判中的解决策略。

关键词：委婉语；商务谈判；运用

Abstract

This thesis mainly analyzes the application of euphemism in business negotiation. The aim of this thesis is to study the importance of how to use the language appropriately during business negotiation in order to develop international trade cooperation between countries successfully. Firstly, the author introduces the definition and characteristics of euphemism and the related study of euphemism in business negotiation. Then, the author shows the application of euphemism in business negotiation, such as the application modes of euphemism and problems should be concerned. The last part of the paper is to give strategies towards business negotiation. 

Keywords: euphemism; business negotiation; application

Contents

1. Introduction 1

2. Literature Review 1

2.1 Definition of euphemism 1

2.2 The characteristics of euphemism 2

2.3 Related study of euphemism in business negotiation 3

3. Applications of Euphemism in Business Negotiation 3

3.1 The application modes of euphemism 4

3.2 Problems should be concerned 10

4. Strategies towards Business Negotiation 11

4.1 Being tact and generous 11

4.2 Showing modesty and sympathy 12

4.3 Minimizing dispraise of others and seeking consensus 13

5. Conclusion 13

Works Cited 15