中国未来英语教育市场发展的研究_英语论文

Research on China's future development of English education market

摘要

随着改革开放的发展，我国与国际交流的机会越来越多英语的学习就显得越来越重要，各种各样的英语教育机构形成了一个巨大的产业。作为全球最大的非英语国家，申奥成功以及日益与国际接轨，英语学习已经成为时尚和潮流。曾被视为“小儿科”的英语培训如今已成长为一个巨人，从各种书籍，电子词典，复读机到各种各样的培训机构，综合形成一个巨大的产业,英语产业年产值已突破100亿元。本文意在讨论英语教育市场的现状，存在服务质量参差不齐、价格混乱、虚假欺骗等问题，我们需要通过提高教学质量，加强市场管理，提高英语品牌专业度，教学手段多样化，市场的合理划分，增值化的服务等策略来发展市场。

关键词：英语培训市场；管理；服务；策略 

Abstract

With the development of Reform and Opening, Chinese international exchange opportunities more and more, English learning becomes increasingly important, a variety of English educational institutions forming a huge industry. As the world's largest non-English speaking countries, Win Bid of Olympics and the increasingly internationalization of China, Learning English has become a fashion and trend. English Training once was considered as “Pediatrics”, but now it has grown into a giant, from books, E-dictionary, repeater to a variety of training institutions, comprehensive formed a huge industry. This article is intended to discuss present situation of English education market, it exists uneven quality of service, price confusion, deception and other issues false, we need to improve teaching quality, strengthen market management, improve English brand of professional degrees, teaching methods diversification, reasonable division of the market, value-added service and other strategies to develop the market.

Key words: English training market, management, service, strategies

Contents

1.Introduction 1

2. Literature Review 1

3. English Education Market in China 2

3.1 The present situation of English education market in China 2

3.2 The importance of developing English education market in China 4

3.3 Problems of English education market in China.............................................5

4.Strategies of Developing Chinese English Education Market 6

4.1Improving teaching quality 6

4.2 Strengthening market management 7

4.3 Improving professional degree of English brand 8

4.4 Diversifying education tools 9

4.5 Expending the market reasonably 10

4.6 Adding value in service 12

5.Conclusion 13

Works Cited 15