中美征婚广告语篇对比分析_英语论文

A Contrastive Analysis of Chinese and American Dating Advertisement Discourse 

摘要

征婚广告不仅在结构和内容上独具特色，而且能体现一个人的婚姻观和文化价值取向。本文从中国和美国的著名征婚网站“世纪佳缘”和“默契网”上随机抽取各50篇征婚广告作为研究对象，依据广告语篇中涉及的不同变量进行数据统计，并运用霍夫斯泰德文化维度理论从多个维度对语料进行对比分析。研究结果显示：中国社会仍以男性为主导，美国社会男女更趋向于平等；中国人求稳而美国的文化则更多变；中国人以家庭观念为导向，集体主义仍占主要地位，而美国人则以个人利益为主导。本论文旨在通过上述分析和研究，发现两国新时代征婚广告所体现的不同文化价值观，通过理论分析加深人们对两国文化价值观的认识，有助于人们跨文化交际的顺利进行。

关键词  征婚广告  文化维度理论  文化价值观  对比分析 

Abstract

Dating advertisements not only have distinctive characteristics, but can also reflect a person’s view of marriage and value orientation. In this research, the author collects 50 Chinese dating advertisements and 50 American dating advertisements randomly from Shijijiayuan.com and Match.com respectively. Based on different variables, the study makes data statistics and conducts a contrastive analysis by applying Hofstede’s cultural dimensions theory. The results show that Chinese society is typical male-dominant society. Males and females are more equal in American society. Chinese people have high uncertainty avoidance than American people. Chinese is family-oriented and hold collectivism while American hold individualism. The research is intended to find out the differences of cultural values hidden in Chinese and American dating advertisements and deepen people’s understanding of the cultural values in China and America through detailed research and analysis. This research can also help facilitate cross-culture communication.

Keywords  dating advertisement  value dimensions  cultural values  contrastive analysis  

Contents

1 Introduction 1

1.2 Research Background 1

1.2 Research Significance 1

2  Literature Review 2

2.1 Previous studies at Home 2

2.2 Previous studies abroad 3

3 Theoretical Framework 4

3.1  Hofstede’s cultural dimensions 4

4 Research and Data on Dating Advertisements 6

4.1 Self-information Provided by Males and Females in Chinese and American Dating Ads 6

4.2 Spouse Information Required by Males and Females in Chinese and American Dating Ads 9

5   An Analysis from Hofstede's Cultural Perspective 14

5.1 Masculinity and Femininity 14

5.2 Uncertainty Avoidance 15

5.3 Collectivism and Individualism 16

Conclusion 18

Acknowledgements 20

References 21