Embodiment of Values in the Style of Business Negotiation Between China and America from the Perspective of Intercultural Communicatio

Abstract

With the continuous deepening of economic globalization, America and China have increasingly frequent economic connections. Business negotiation becomes an indispensable part in the business activities of the two countries. 

In the 1960s, Silent Language written by American anthropologist Edward Hall is regarded as the beginning of intercultural communication. His theories provide researchers with a new perspective for business negotiation. Today, related theories are widely applied in various fields, and many experts and scholars at home and abroad have conducted in-depth researches on the business negotiation style and negotiation strategy.

This paper, by means of contrast argument focuses on embodiment of values in the style of business negotiation between China and America, including four parts. The first part briefly introduces the relevant knowledge of intercultural communication theory. Next part mainly discusses the differences of China and America business negotiation styles. The third part presents the values embodied in the China and America business negotiation style. The last part describes the specific impact of the values on the Chinese and American business negotiations. The conclusion is summarized as follows: with the development of society, the business negotiation style of China and America is gradually shaping since the values of two countries have been influencing people's business communication activities for many years, which is the result of a long history of accumulation and the summary of long-term practices.

Key Words: Intercultural Communication; Business Negotiation Style; Value