Construction of Interpersonal Meaning in English Advertisement of the High-end Cosmetics

Abstract

With the development of commodity economy, the ability to buying the goods has been growing up. More and more commodities have been in the Chinese market, being the new popular things that we love. How to be the unique brands has been a burden to the advertisement. Advertisements as a special literary form, its function is to deliver the information to the customers, and its aim is incurring the interest from customers. Finally, it can make a big sale for getting money. So the cosmetics advertisement has to make the interpersonal relationship with the customers by the advertising language.

This paper is supported by Halliday's functional grammar theory, which fully proves the practicality and operability of interpersonal meaning research in discourse analysis. To some extent, it reveals the language features and language application rules of cosmetics advertisements. In addition, it is hoped that this study will give advertisers some inspiration when creating advertisements.

This paper includes four chapters. The first chapter is a brief introduction of the interpersonal meaning research and main principle. The second chapter mainly illustrates the advertising of the text samples, including the definition of the ads, function of it and the discourse pattern features of cosmetic advertising texts. In the third chapter, this paper mainly analyzes the influence of the interpersonal meaning to the ads, like the mood, modality and evaluation. In the fourth chapter, it will state a limitation and implication of this study.

Key words: advertisement; functional grammar; mood; modality