摘 要

公示语是一种给特定人群观看、有宣传性和服务性的广告文体。随着中国国际化的脚步不断加快，大批外国人到中国旅游、投资、考察、求学等。公示语英译也在其中起到了桥梁和纽带作用。为了使国外友人准确地理解公示语表达的意思，减少存在于宾馆饭店、旅游景点等公共场所错误的、不规范的英文公示语,研究公示语具有很大的现实意义。本文从跨文化意识的角度和语言层面探讨和分析了汉语公示语英译中存在的问题及其产生的原因，并提出了翻译原则和策略，旨在提高公示语汉英翻译质量。
关键词：公示语；错误分析；翻译策略

Abstract
   
  Public Signs, which are for a specific group of people, are propagandistic and service advertising style. With the development of Chinese economic,China’s position in the world is increasing gradually. As a large number of foreigners come to China for traveling, investing, investigating, studying, etc, English public signs play an more and more important role in communicatin. In order to make foreign friends understand more accurately what the public signs mean，decrease the wrong and non-standard English public signs in the public places of hotels, restaurants, tourist attractions, museums and so on, it is significant to make a research on public sign translation from English into Chinese. This paper focuses on the aspects of cross-cultural awareness and languages to analyse the existing problems and causes in Chinese-English translation of public signs. The paper also puts forward some translation principles and strategies to improve the quality of public sings translation.

Key Words: public signs; mistranslation analysis; translation strategies
 
1.    Introduction

"Public sign" is the language of instruction in public places and widely used in all aspects of our lives. "With the promotion of China's international influence and economic strength, and the increase in technical writing, cultural exchange, the rise of sports activities, the phenomenon of bilingual public signs has become a beautiful language of style in China." (Yang Yongling, Liu Chunxia, 2008:47) From Beijing Olympic Games to the 2010 Shanghai World Expo and Guangzhou Asian Games held in 2010, more and more foreign tourists and investors come to China. Public signs are just like a country's business card and a city's face. But in the process of translation, more and more errors appear in public sign. The translation of public signs has great significance, which should be paid enough attention to.     But English translation of public signs has many errors, it will not only directly affect the traveling and living of overseas friends, but in the long run, it will affect China's future political, economic, social and cultural development.