摘要：

全球化进程加快，翻译在中国文化走出去中扮演着越来越重要的角色。虽然人们对外宣资料进行了大量研究，也得出了许多有价值的结论，但关于外宣视角下看大学官网的翻译的研究仍然比较稀少。翻译得当的大学官网能够迅速使读者了解大学的大致情况，包括学校教学和研究优势，建立大学国际形象。随着改革开放政策的实施，以及中国国际地位的提升，从外宣视角下看大学官网有待进一步研究。本文以部分重点大学英文官网翻译为例，基于前人研究的成果，分析中国不同学校英文官网翻译，并与国外大学英文官网进行对比，总结中国大学英文官网翻译中出现的问题，继而找出产生这些问题的原因，寻求有价值的翻译策略，以应用到大学官网翻译中及其他外宣翻译资料中，以期为文化传播和社会发展带来助益。

关键词：外宣视角；英文翻译；翻译策略；全球化；大学官网

Abstract:

As the pace of globalization speeds up, translation plays an increasingly important role in introducing China to the rest of the world. Although many researches have been done about publicity materials and some valuable conclusions have been drawn from them, there is little study on the translation of university website. The translation of university introductions plays an important role in informing the target readers of the university’s general information, publicizing its teaching and academic strengths and even establishing its brand image in the world. This paper begins with a brief introduction of the background and rationale of my topic. Then it proceeds with a literary review of the relevant researches. Based on the above, the author will analyze different Chinese university introductions of English version and compare them with foreign university introductions. Then the author will discuss the mistakes in the selected materials and find the causes for these problems. Through the process, the thesis is intended to find useful and valuable strategies of translating university official websites, or even other external publication materials. Probably, the study will bring great benefits in cultural exchanges and social development.

Key words: Publication; Translation Strategy ;University Website

1.Introduction
  1.1 The research background about this paper
As the pace of globalization speeds up, translation plays an increasingly important role in introducing China to the rest of the world. External publication translation, which is part of translation, covers almost every field of our life. Although many researches have been done a lot about publicity materials and some valuable conclusions have been drawn from them, there is little study on the translation of university website. The target readers, browsing the homepages, pamphlets or brochures, have no idea about the university. In that situation, a well translated university introduction provides a quick access to the general understanding of the university and promotes international image of the university. Therefore, the translation of university introductions plays an important role in informing the target readers of the university’s general information, publicizing its teaching and academic strengths and even establishing its brand image in the world. A good translation makes the university better known, while a poor translation may impair the university.