摘要

 广告在现代商业市场中已经成为一个越来越重要的竞争手段。为了使广告更具吸引力，出现了许多的新词。本文主要研究的是广告英语中新词的翻译。它将提供广告英语中这些新词的很多翻译的技巧,也对英语广告中的新词在未来的发展的做了分析。
本文首先介绍的英文广告的背景和现况。其次，文章被分为四个部分来进行讨论，包括英语广告中的新词、构词的方法、新词的翻译和它在以后的发展。结论表明广告英语在我们的日常生活中变得越来越重要。研究翻译英语广告中的新词可以让我们了解西方文化。
本文将帮助你学习英语广告的实用价值，激发你的兴趣，并帮助你扩大你的词汇量。此外，它会帮助英语学习者克服学习广告中新词的困难。与此同时，随着社会的不断发展变化，广告英语中的用词也不断变化着，所以人们更加应该多多关注这一现象。


关键词：广告英语；新词；构成；翻译

Abstract

Advertising has become an increasingly important means of competition in this commercial market. In order to make advertisements more attractive, there have been many new words. This passage is focused on translation of the new words in English advertisements. It will offer many translation skills and describe the development of the new words in English advertisements in the future.
This article, firstly, introduces the background and present condition of English advertisements. Secondly, the body is divided into four parts, including the new words in English advertisements, methods of word-formation, the translation and the development part. The conclusion indicates that English advertisements are getting more and more important in our daily life. Studying translation of the new words in English advertisements can help us understand the western culture.
The paper will help you learn the practical value of English advertisements, stimulate your interest, and help you enlarge your vocabulary. Besides, it will help English learners overcome the difficulties of learning new words in advertisements. With social development, the words in English advertisements are constantly changing, so people should pay more attention to this phenomenon.

Key words:  English advertisements； new words； composition； translation

1．Introduction
With the continuous development of science and technology, there are more and more forms of advertisements in our lives. Advertising is the product of the development of the commodity economy. With the growing economic prosperity and the continuous progress of science and technology, the campaign of advertising has been deep into the social, economic, cultural and other aspects. And advertisements become part of people's daily lives. To some extent, the advertisement is actually quite simple. It is the creation of information and sent to certain group people, and the creators hope that the audience can react in a certain way.