摘  要

当前，经济全球化正在如火如荼的发展。中国加入世贸组织后，与世界各国的交往开始越来越密切。在经济全球化的今天，培养学生在商务环境下的跨文化交际能力变得越来越重要。本文介绍了培养大学生商务英语跨文化交际能力的重要性, 通过分析国际商务活动中常见的商务文化差异以及明确跨文化交际能力培养的重要性，并从教师,教育部和学生三方面提出了提高大学生跨文化交际能力的策略。如教师可以改变教学观念、优化教学方法、丰富教学手段，教育部可以编写合适的教材，学生可以通过自主学习，培养自身移情能力提高跨文化交际能力。

关键词：商务英语；商务文化差异；跨文化交际能力
 
Abstract

At present, economic globalization is developing quickly. Since China has entered the WTO, it has closer relationship with countries in the world. Nowadays, cultivating students with intercultural communication competence in business environment is becoming increasingly important. This article describes the importance of training college students business English intercultural communication competence. By analyzing the business and cultural differences in international business activities in common aims to identify the importance of cross-cultural communicative competence training. And it presents some strategies from teacher，education department and students’ aspect to improve college students’ intercultural communication competence. For example, teachers can change teaching concepts, optimize teaching methods, enrich teaching means to help students improve their intercultural communication competence. Education department can compile appropriate textbooks to help students improve intercultural communication competence.And students can improve their intercultural communication competence by self-learning or cultivating their empathic ability.

Key words: business English teaching; business cultural differences;intercultural communication competence

1 Introduction
    Intercultural communication has become an increasingly important field, particularly in higher education, due to the rise of globalization and internationalization (Zhao, Kuh, & Carini, 2005).  In the past twenty years, there has been a sharp increase in the number of international corporations. As international trade sales are increasingly employed in university campuses, communication problems among businessmen and undergraduate students have been arisen due to the difficulties with pronunciation in English, challenges in developing pedagogical skills, and the complexities of intercultural communication.
1.1 Background information
The development of intercultural competence is the development of the ability to communicate effectively and appropriately with people of different cultures, which is essential for successful interactions between businessmen and undergraduate students. Due to the ever-increasing importance of international commerce to the United States’ economy, the concept of intercultural communication has become a vital element to the success of international corporations. Yet, the literature has pointed out that a majority of students majored in business English  graduating  from  American institutions of higher education are not prepared  to assume positions in  international business operations due to the negligence of these institutions to instill cultural awareness and intercultural communication skills needed to succeed.