Abstract and Key Words Abstract: Conceptual metaphor has an important role in English advertising. Conceptual metaphor is a persuasive and effective means to express the advertisers selling ideas. The paper gives a brief introduction to the theory of...

文章由Charming上传 文章字数：4037 所需金币： 1000 个 更新时间：11-27

Abstract and Key Words Abstract: Male and Female languages refer to those which are usually used by men and women or those which characterize gender differences. In everyday life, misunderstanding and even conflicts often result from peoples unawaren...

文章由Super残风上传 文章字数：4562 所需金币： 1000 个 更新时间：11-27

Abstract and Key Words Abstract: Business negotiation is actually an economic activity which conducts through language. Whether it can succeed or not mostly depends on the application of language. Both parties not only have cooperative side, but also...

文章由Smalldimple上传 文章字数：4327 所需金币： 1000 个 更新时间：11-27

Abstract and Key Words Abstract: Business negotiation is a kind of economic activity through our daily language. Whether it succeeds or not depends on the use of language. In business negotiation, disparities and conflicts are inevitable due to both...

文章由妾本红妆上传 文章字数：4977 所需金币： 1000 个 更新时间：11-27

Abstract and Key Words Abstract: This thesis aims to investigate the features of compliments in business negotiations and probe into the similarities and differences between English and Chinese compliments, including the phases where the compliments...

文章由枕上醉梦上传 文章字数：5470 所需金币： 1000 个 更新时间：11-27

Abstract and Key Words Abstract :In the theory of Conversational Implicature, Grice raised Cooperative Principles. But in business activities, which the speakers in a conversation are supposed to observe to achieve good effects of communication. Ther...

文章由Warm-boy上传 文章字数：3320 所需金币： 1000 个 更新时间：11-27

Abstract and Key Words Abstract：Since 1980s, enterprise culture has become a common concern as well as a hot topic of management theory. Currently, with the continuous development of economic globalization, more and more companies are aware of the...

文章由旧巷里的少年郎上传 文章字数：6470 所需金币： 1000 个 更新时间：11-27

Abstract and Key Words Abstract: This thesis is an empirical study, aiming to research the differences between American English and British English vocabulary which is a reflection of historical and cultural diversity in different religions. From the...

文章由Jerry痞孓上传 文章字数：4346 所需金币： 1000 个 更新时间：11-27

Abstract and key words Abstract: Language is a cultural phenomenon. The study of love metaphor in Chinese and English has deepened the constant international communication in the global world. The definition of metaphor is essential in the process of...

文章由KingBart上传 文章字数：4586 所需金币： 1000 个 更新时间：11-27

Abstract and Key Words Abstract: Kinship Terms are not only a part of language but also a kind of culture. The difference between English and Chinese kinship terms reflects the cultural differences between West and East. This thesis will mainly discu...

文章由一夜落雪心已寒上传 文章字数：5752 所需金币： 1000 个 更新时间：11-27

Abstract and Key Words Abstract: This paper classifies death euphemisms in English and Chinese to analyze that the different dictions and usage of death euphemisms on different occasions. It then mainly discusses cultural differences between English...

文章由米希亚上传 文章字数：4238 所需金币： 1000 个 更新时间：11-27

Abstract and Key Words Abstract: Body language is a means of nonverbal communication often found in communication of mankind. It is an important channel to express thoughts, attitudes and feelings of human beings. It is helpful to use and study body...

文章由okBabe上传 文章字数：4875 所需金币： 1000 个 更新时间：11-27

Abstract and Key Words Abstract: This study aims to compare the differences between English and Chinese associative meaning on the basis of the categories of associative meaning through analyzing animal and color idioms. The associative meanings of a...

文章由陌南尘上传 文章字数：4696 所需金币： 1000 个 更新时间：11-27

Abstract and Key Words Abstract: Vagueness as a universal phenomenon can be found in verbal communication, especially in daily English. And vagueness turns out to be the nature of language. The purpose of this paper is to conduct the pragmatic analys...

文章由okBabe上传 文章字数：4604 所需金币： 1000 个 更新时间：11-27

Abstract and Key Words Abstract: Color is very close to people's life. It is an important field for people to understand the world. Color not only has physical property, but also has rich intensions and extending meanings. In this way, the color word...

文章由海于咸上传 文章字数：3846 所需金币： 1000 个 更新时间：11-27