摘要 在跨文化交往中，文化的不同会成为交际的障碍，因为它们会阻止或隐藏一个有效交流的思想或情报。尤其在商务活动中，交际双方都会有各自的利益要求。当交际的一方不能满足另一方...

文章由wzhiming上传 文章字数：4981 所需金币： 1000 个 更新时间：11-27

摘要 新闻标题是新闻的重要组成部分，是读者了解新闻的第一步。新闻标题的功能是浓缩新闻内容和吸引读者注意。本论文通过比较和对比探讨英语新闻标题与中文新闻标题的异同点。首先，...

文章由落雪听梅上传 文章字数：5790 所需金币： 1000 个 更新时间：11-27

摘要 随着全球化进程的进一步加深，具有不同语言及文化背景的人们之间的接触日益增多，跨文化交际已经成为人们交际活动必不可少的重要组成部分。人们在交际过程中，除使用语言符号外...

文章由Disease上传 文章字数：5562 所需金币： 1000 个 更新时间：11-27

摘要 本文着重阐述委婉语在商务英语信函中的应用，以使商务人员在商务英语信函中能正确使用委婉表达，以达到最好的效果，最终能帮助完成交易。委婉语的产生是从禁忌开始的，当时的宗...

文章由gxiong上传 文章字数：5074 所需金币： 1000 个 更新时间：11-27

摘要 现今中英两种语言中存在着大量的动物隐喻，客观的文化背景和人们的主观因素又给动物隐喻的理解带来了一定难度。而很多研究动物隐喻的论文只局限于从中英文化的角度解释一些简单...

文章由Isidore上传 文章字数：6278 所需金币： 1000 个 更新时间：11-27

摘要 商务英语信函是国际贸易中最重要的工具。商务英语信函中的语境对写一封准确又恰当的商务英语信函是非常重要的。本文主要分析了商务英语信函的语境分类，并在此基础上着重探讨了...

文章由撑一把青伞上传 文章字数：5401 所需金币： 1000 个 更新时间：11-27

Abstract Localization refers to corporate efforts to adapt to a specific international market, for example in terms of staffing, production, marketing and RD. Its considered as an intrinsic part of the economic globalization process. The essence of l...

文章由十鸦上传 文章字数：4766 所需金币： 1000 个 更新时间：11-27

Abstract Aristotles persuasion principle consists of ethos, logos and pathos, is a quite useful rhetorical strategy. Ethos concerns with character. Logos concerns with logic. Pathos concerns with emotion. President Obama is a great influential public...

文章由chocolate上传 文章字数：4796 所需金币： 1000 个 更新时间：11-27

Abstract The movement of foreign exchange rate has profound influence on the trade balance and the fluctuation of domestic economic activities of a country, especially to foreign trade enterprises. However, the RMB had a continual appreciation after...

文章由HotStuff上传 文章字数：5903 所需金币： 1000 个 更新时间：11-27

Abstract Women are playing increasingly important roles in society today. Wittenberg-Cox (1896) points out that China already has a larger proportion of women in the top staff of management than many western countries. In this research, two quality n...

文章由她如夕阳上传 文章字数：4503 所需金币： 1000 个 更新时间：11-27

Abstract From the early 1980s, the contrastive rhetoric study has developed rapidly in our country. This article uses the method of contrastive linguistics, mainly exploring and comparing antithesis and allegory, two rhetorical devices in English and...

文章由Lytton上传 文章字数：6115 所需金币： 1000 个 更新时间：11-27

Abstract With the continuous development and perfection of Systemic Functional Linguistics, increasing scholars at home and abroad devote themselves into the study of the three functions of the theory, including ideational function, interpersonal fun...

文章由微雨花间上传 文章字数：7146 所需金币： 1000 个 更新时间：11-27

Abstract Under the impact of economic globalization, companies at home and abroad are increasingly engaged in cross-border activities. Public relations(P.R.), with its irreplaceable role in the establishment of a good image, is attracting greater con...

文章由prey上传 文章字数：4987 所需金币： 1000 个 更新时间：11-27

Abstract Nowadays, under the economic globalization, the internationalization of advertising is becoming increasingly obvious. Much attention has been paid to the advertisements, especially the study of advertisements language. Besides, more and more...

文章由prey上传 文章字数：4592 所需金币： 1000 个 更新时间：11-27

Abstract Language is not only a tool for communication, but also a mirror of the real world. It can reflect various cultural thoughts and social phenomenon. As a kind of long-standing social phenomenon, sexism must be reflected on the language and it...

文章由青路红尘上传 文章字数：5746 所需金币： 1000 个 更新时间：11-27