摘　要

本篇论文主要研究中美商务谈判中的礼仪对比与分析。该论文是在中国经济快速发展，企业和单位面临越来越多国际商务谈判的情况下产生的。目的是为了更多地做成生意以及建立良好的客户关系。文章主要讲述了商务谈判前，商务谈判中和商务谈判后，礼仪在中美商务谈判的展现。本篇论文通过文献研究以及经验总结进行对比研究，达到使读者自行对比，一目了然，清楚明白地发现中美商务谈判中礼仪的异同点的效果。

关键词：商务谈判；礼仪；文化差异

Abstract

This paper mainly discusses the etiquette comparison and analysis in Sino-US business negotiations. This paper based on situation that with the rapid development of economy, lots of companies will face more and more international business negotiation cases. The purpose is to make a deal, and build a good business relationship on some certain occasions. The content of article includes the different expression of etiquette in pre-negotiation, negotiation and post-negotiation stages. Through consulting a large number of literature research and experienced summarize, this paper is to do a comparison research in order to let the readers compare the different sentences by themselves, thus to understand clearly the effect of etiquette in Sino-US business negotiations.

Key words: etiquette comparison; business negotiations; expression

1 Introduction   
With the rapid development of international economy and multi-cultural society, global business continues to expand and bring people closer. The level of international business negotiations largely determine whether the enterprise gain advantage in international competition, but it also but also constitute the core competence of the important part. In order to win superior International commercial work position in the in increasingly fierce competition in world markets, in addition to products with cheap, international business negotiations must be the key enterprise of international trade. Etiquette means in interpersonal, from beginning to end in a certain, customary procedures and ways to show self-restraint and respect for the integrity of the people behavior. The so-called business negotiation etiquette, is refers to, in the long-term business negotiation communication process, meet cater to the adaptability of the culture and the formation of the conduct or activity specification. Each national has special ethnic culture and historical tradition, so the culture differences give more complex puzzles to national businessmen in negotiation. Etiquette as a variety of forms is based on different cultures, the cultural differences will give foreign trade negotiators certain influence, only to understand the cultural style, cultural background knowledge, the similarities and differences between different ethnic psychology, narrowing the cultural differences, that will lead to succeed in negotiation. Now, understand different etiquette manners and inter-cultural communication as to be an important element for a successful business is widely accepted by businessmen. From the perspective of cultural differences, This article will make a comparative analysis on Sino-US business activities related to time sense, dressing, meeting, dining, gift, etc, it provide the reference for the use of business etiquette.