摘　要

随着中国与西方国家在政治、经济和文化方面的联系变得越来越紧密。无疑，礼仪将会在这个过程中发挥着重要的作用。中国人和西方人对于礼仪有着不同的理解。因此对于这个问题的研究具有非常重要的意义。礼仪是一个民族在特定的历史条件和地理环境中发展和承袭下来的礼节文明规范，是一种文化形态的象征和体现。中文中的“礼仪”由“礼”和“仪”组成，礼指礼貌、礼节；“仪”指仪式、仪表、仪态。西方“礼仪”有多个词汇：courtesy、etiquette、protocol、rite。与此同时，由于不同礼仪文化影响，产生了不同的文化交际策略。
本文主要介绍了中西方礼仪在餐桌、婚礼、宗教这三方面表现出的不同的形态，并从文化背景的不同、思维模式的差异和价值观取向的迥异方面分析了影响中西礼仪差异的因素。最后，引出了在各不相同的文化礼仪下所需要的跨文化交际策略，如：求同存异、有效沟通等方面。只有认清中西方礼仪文化的差异，将二者合理有效地融合，方能建立适合当代社会的礼仪文化体系，达成和谐社会的理想。

关键词：中西方礼仪；差异；影响；因素；跨文化交际

Abstract

With the relationship between China and West in politics, economy and culture become more and more close. It is undoubtedly that the etiquette will play an important role in this process. Chinese and Western have different understandings to the etiquette. So the study of this problem will be very significant. Etiquette is a civilized norms of eiquette, which is developed and inherited in the specific historical conditions and geographical environment by a nation, and is a symbol and reflection of the cultural form. The “etiquette” in Chinese is formed of courtesy and ceremony,courtesy refers to politeness, courtesy; ceremony means the rite, appearence, deportment. The Western “etiquette” has many words: courtesy, etiquette, protocol, rite. Meanwhile, because of the different effects, which produses many ways of intercultural communication.
This paper mainly introduces the different forms of Chinese and Western etiquette reflected in table manners, wedding, and religion, and analyzed the factors that affect the difference of etiquette between East and West. Finally come up with the intercultural communication which is needed under the different culture, such as mutual complementary, successful communication, ect. Only have a clear understanding of the cultural differences between Chinses and Western etiquette and merge them reasonably and effectively, can we build the cultural system of etiquette that is suitable for Chinese contemporary society, and achieve the ideal of a harmonious society.

Key words: Chinese and Western etiquette; difference; affect; factor; intercultural communication