摘  要

在经济全球化的背景下，随着改革开放的深入和发展，中国加入世界贸易组织后与世界各国的经济贸易往来愈加频繁，贸易谈判也日益显示出了其在社会经济生活中的地位。谈判双方都想通过谈判达到对自己最有利的目的，这就需要谈判者具备良好的驾驭语言的能力。而幽默策略在商务谈判中显得至关重要，幽默的语言能够创造良好的谈判气氛，提高谈判的效率。本文主要从分析单词结构入手，对模糊字词和文化差异两个方面对英语幽默用语产生的幽默效果进行深入研究，探讨如何能够在商务谈判中正确地运用幽默用语，促进谈判。本研究过程使用文字陈述方法、对比方法、及归纳法来阐述作者观点。在全球化趋势下，商务谈判更是在不断地碰撞与更新，这一课题的研究是无止境的，因此，本文在理论和实践上具有重要的意义。

关键词：商务谈判；幽默用语；模糊字词；文化差异
 
Abstract

With the deepening of reform and opening up and development and accession to the WTO, the economic and trade cooperation between China and other countries have become more and more frequent, thus negotiations have played an important role in the economic circle. Each side of negotiation expects to achieve the goal which is the most beneficial to them, that requires the negotiation persons should have a good command of language applications. And the humor strategy is one key of the important points to the successful negotiations, for humorous language can create a favorable atmosphere and it does create the efficiency of negotiations. The dissertation aims to study the two causes of humorous language: the use of the ambiguous words and the use of different cultures, to probe into the aspect of how to successfully use humorous language in the process of negotiations. In the basis of the previous studies of business negotiations, the author will continue with the discussion about its humor strategy in the process of business negotiations. The dissertation will adopt documental method, comparative method, and inductive method to express the author’s views and the purpose of the text. Under the globalization, the business negotiations collide and update continuously, so the study of this issue is endless. Therefore, this dissertation will be of significance both in theory and in practice.

Key words: business negotiations; humorous language; ambiguities; cultural differences

1 Introduction
1.1 Background information
Negotiations exist everywhere. Generally, negotiations could be divided into two major parts: formal negotiations and informal negotiations. It’s from small application in daily life, such as: people will start the discussion with their friends about where to go to lunch or what is gong to do in the weekends, even which TV show is attractive. As regards to formal negotiations, it refers to business negotiations, military negotiations, political negotiations, etc. However, no matter what kind of the negotiation is, the goal keeps the same: each side of the negotiation expects to come to a win-win agreement.