摘　要

   在经济全球化的背景下，企业之间竞争越发激烈，除了硬实力的摩擦，也有软实力的对碰。企业文化作为企业的软实力之一，也扮演着越来越重要的作用。每个企业都有自己独特的文化，自己独特的管理方式和解决问题的办法。企业文化于企业就如个性之于个人，是企业不可分割的一部分，也是企业在竞争中出彩的有力武器。我国改革开放三十五年来，虽然取得了巨大的成就，但由于中国企业起步慢，与西方差距较大，因此企业文化仍然有待发展。中西方文化也存在差异，对企业文化的形成也会有潜移默化的作用。本文以中国电商巨头阿里巴巴企业文化和西方搜索引擎巨头谷歌的企业文化做比较分析，提出一些中国企业文化形成过程中的问题和不足，以求解决，为形成中国企业文化添活力。

关键字：企业文化； 中西方； 差别

Abstract

Under the circumstance of globalization, the competition between enterprises is getting heater and heater. Apart from the fight in which hard power plays a role, a battle in which soft power takes part is rolling on. Corporation culture, one of the soft powers of an enterprise, therefore is becoming increasingly significant. Each enterprise has a unique culture, which manipulates its methodology of managing and problem solving. Corporation culture to a company is what personality to an individual. It is an indispensable part of a company as well as its effective weapon to win it a nice battle. Now it is the 36th year since China’s opening and reform, though great achievement has been made, the Chinese corporation culture is still waiting for improvement due to most of the Chinese enterprises are slow starters who lag behind the western world. Meanwhile, differences between the cultures of the east and west also exert a subtle impact on the form of corporation culture. This paper, with a comparison between the Chinese E-commerce giant, Alibaba and another giant in the community of search engine, aims to point out some shortcomings in the forming of Chinese corporation culture so as to solve the problems and breathe life into the project.

Key words: corporate culture; western and Chinese; differences

1 Introduction
1.1 The definition and overview of corporate culture
Every organization has a unique culture, with its own history, its own ways of approaching problems and conducting activities, its own mix of managerial personalities and styles—in other words its own atmosphere, folklore and personality. A corporation, however large a scale it has or an ample profit it makes, is guided by its corporate culture in its business operation. Here what I mean about corporate culture refers to an organization—an enterprise, a branch of an enterprise, or a team in which members share values, symbols, beliefs and norms of behavior with each other. Since it is a category consisting of many aspects including spiritual, and non-material factors, it is not easy to define and mater it. Therefore, an enterprise is most estimable only for being armed with an excellent corporate culture, and thereby stands to an invincible position in the fierce competition.