摘　要

随着经济的发展，商务贸易的频繁，商务礼仪的重要性也越来越明显。特别是当代大学生，伴随着他们的毕业并走向社会，将面临越来越多的商务贸易。如何掌握商务礼仪以及了解各地方的商务礼仪，是当代大学生更好地应对商务贸易的前提，只有掌握了彼此国家的商务礼仪，才能从容面对今后的商务贸易。当今大学生，在校园内接触商务礼仪少之又少，前期积累尤为重要。这篇文章指出了中国当代大学生对商务礼仪的了解和掌握的缺陷，提出重视商务礼仪的重要性。同时本文从文化层面对比了中美商务礼仪的行为差异，以及存在的一些问题及应对策略。

关键词：商务礼仪；重要性；行为差异

Abstract

With the development of economy, the business cooperation is more and more frequent. Especially the contemporary college students, after their graduation, they will make business and trade in the society. How to master business etiquette is the premise of contemporary college students in order to better respond to business trade. Only by mastering each country's business etiquette, can we keep calm in the face of the business etiquette. As we know, the contemporary college students have little knowledge about business etiquette, and pay little attention to it. If we grasp it earlier, we can succeed in the future. This paper points out that Chinese contemporary college students lack business etiquette knowledge. They should attach more importance to it in the future. Then the paper compares the behavioral difference of business etiquette between China and the United States from cultural perspective, so that the contemporary college students can learn relevant knowledge and understand each other's cultures, to make up for their deficiencies.

Key words: business etiquette; importance; behavioral difference

1 Introduction
1.1 Background
 With the development of economy, the business cooperation is becoming more and more frequent. Business etiquette is the code of conduct people formed in the long-term business activities. It plays a very important role in business activities, under the different cultural background, such as the concept of time, different values and so on. Therefore, business etiquette behavior will be different. In the business activities, we should pay more attention to the learning and become more understanding of the cultural differences in order to avoid any unnecessary misunderstandings in trading with trading partners. But, in the university, the students are lacking of knowledge about business etiquette. They don't know the important of business etiquette. Maybe they think the business etiquette is far away of them. However, when they graduate and enter the community, they may find their mistake and regret. So in this literature ,we should make them aware of the important about business etiquette .We should study hard to understand the cultural differences of China and the United States, so as to promote the development of the economy between two countries.