摘　要

在互联网日益成为一个快捷有效的商务渠道之时，越来越多的外贸企业开始开展和运用国际电子商务模式作为其销售手段。因此，全面认识和了解电子商务发展现状以及未来发展趋势变得非常重要。浙江外贸企业认识到了这一趋势，抓住机遇，迎接挑战。国际电子商务模式促进了浙江外贸企业的发展，对企业产生了深远的影响，但同时在发展过程中也面临着许多新的问题，浙江外贸企业该如何应对挑战。本文对电子商务模式的概念和分类作了简单的介绍，针对浙江外贸企业开展电子商务模式的必要性，面临的问题和解决的对策作了详细分析。

关键词：电子商务；外贸企业；影响；对策

Abstract

As the Internet has increasingly become a quick and effective business channels, more and more foreign trade enterprises began to carry out international e-commerce mode as its sales approach. Thus, it is become very important to have a comprehensive knowledge and understanding of electronic commerce development of present situation and future development trend. Zhejiang foreign trade enterprises realized this trend and catch the opportunities to meet the challenge. International e-commerce mode will promote the development of zhejiang foreign trade enterprises. It has a far-reaching influence on enterprises, but at the same time they also faces many new problems in the process of development. How to deal with the challenges?This paper has made a simple introduction of the concept and classification of the electronic commerce mode ,and it also made a detailed analysis about the necessity of zhejiang foreign trade enterprises developing e-commerce mode and the countermeasures to solve the facing problems.

Key words: e-commerce; foreign trade enterprise; influence; countermeasure

1 Introduction

  Electronic commerce offers unprecedented opportunities to both developing and developed countries. In the short run, the gains are likely to be concentrated in developed countries but, in the long run,developing countries have more to benefit. In the short run, developing countries lack the infrastructure necessary to take full advantage of Internet. But in the long run, they can leap frog, skipping some of the stages in the development of information technology through which developed countries have had to pass.
The advancement of technology has aided international business. Millions of people worldwide use the Internet to do everything from research to purchasing products online. The Internet is profoundly affecting almost all businesses. The various uses of the Internet by business entities include the ability to advertise, generate, and perform regular business functions. Therefore, many firms are embracing the Internet for many of their activities. It impact for e-commerce is to intensify competition and produce benefits to consumers in lower prices and more choices.