摘要

商务礼仪是在商务活动中体现相互尊重的行为准则。商务礼仪的核心是一种行为的准则，用来约束我们日常商务活动的方方面面。商务礼仪的核心作用是为了体现人与人之间的相互尊重。它是商务活动中对人的仪容仪表和言谈举止的普遍要求。在日趋激烈的世界市场竞争中，要赢得国际商务工作的优胜地位，除了拥有价廉物美的产品之外，国际商务谈判是决定企业国际贸易成败的关键，而礼仪在商务谈判中占有重要地位，具有不可替代的作用，有效地使用商务礼仪有助于谈判的顺利进行。本文简单介绍了商务礼仪的形式及礼仪在商务谈判中的作用，提高谈判过程中的礼仪意识，有助于提高谈判效率，取得理想的效果。

关键字: 商务礼仪；商务谈判

Abstract

Business etiquette reflects the mutual respect and a code of conduct in business activities. The core of business is a rule of behavior. It is used to bind us in all aspects of daily business activities. Its role is to reflect the mutual respect among people. It is the universal requirement on people’s appearance and behavior in business activities. In an increasingly competitive world, in order to win the status of international work, negotiation is important to the success of international business. In addition to having a cheap and good products, etiquette in business occupies an important position and has played an irreplaceable role. Effective use of business etiquette can help the negotiations proceed smoothly. This paper has briefly introduced the forms of etiquette and their roles in business negotiations. The improvement of the sense of etiquette in the process of business negotiation will certainly contribute to the negotiation efficiency thus achieving a satisfactory effect.

Keywords:  business etiquette; business negotiation

1 Introduction
In the era of rapid economic development, international negotiation has become increasingly important, in which the etiquette plays an irreplaceable role. Therefore, as business negotiators, they must understand the etiquette and the cultural differences, and then understand which kinds of basic manners in the business negotiations should be mastered and put into practice. Business negotiation is not only a science, but also an art (Li Bo, 2006). An excellent negotiator requires not only proficiency in professional knowledge, master sociology, psychology, linguistics and other areas of knowledge, but also has the knowledge of etiquettes and skills in the negotiations in order to achieve a successful business activity. Etiquette is an ethically and socially acceptable behavior regarding professional practice and action among the members of negotiation in their dealings with each other（Li Xingming, 1994）.