摘要

随着全球化的不断发展，中西方文化的交流变得越来越密切。一方面，这增进了国与国之间的相互理解，促进了贸易合作往来。在另一方面，中国已经感受到了本土文化正在渐渐流失，而西方文化却正在迅速地扩张中。文化入侵的渠道有很多，如节日文化入侵、娱乐产业流入、语言交流扩张、教育体系意识形态渗透等等。本文的作者将在文章中讨论如何以正确的态度对待西方文化以及中国可以采取加速经济发展，加强民族凝聚力，开展文化对话，以及发展文化产业等措施来应对本土文化的流失。

关键词：文化入侵；文化保护；对待西方文化的态度

Abstract

During the process of globalization, the communications between eastern culture and western culture have become tighter and tighter. On one hand, it enhances the mutual understanding and trade cooperation between each other. On the other hand, however, China has already felt the gradual loss of native culture and the intense invasion of western culture. The channel of invasion can be varied, including festivals, entertainment industry, language and education. The writer of this thesis discusses what the right attitude toward western culture should be and measures such as accelerating economic development, boosting national culture, launching cultural dialogue and developing cultural industries can be taken to prevent the native culture from being lost.

Key words: cultural invasion; cultural protection; attitude toward western culture

1. Introduction

During the process of globalization, the communications between eastern culture and western culture have become tighter and tighter. The gate of Chinese culture has been opened to the western world. As a result, all kinds of exotic cultures swarm into China. “Culture from the west” provides us with a broader horizon to know the world, and brings fresh blood to China, a nation already with diverse culture. While at the same time, it has also brought culture shock and squeezed Chinese native culture out according to the western mainstream consciousness. Being the mainstream culture today, the western culture appears to be dominant over others. Under the background of globalization led by western developed capitalist countries, to some extent, the globalization of cultural communication appears to be the same as an expansion of western civilization.