Abstract

This paper mainly conducts a stylistic study on English beverage advertisements, by summarizing the features and effects of English beverage advertisements at phonological level, the lexical level and syntactical level. In order to make a better study on the stylistic features of English beverage advertisements, this paper chooses some common English beverage advertisements to analyze. Then the paper discusses how these stylistic features make effects on English beverage advertisements and how they boost the beverage sales and bring more economic benefits.

Key words:  English beverage advertisements  stylistic features  effect

摘 要

本文主要从语音，词汇，句法三个方面对饮料广告进行文体分析，旨在总结出饮料广告语在语音，词汇，句法上的特点及其产生的效果。本文选用常见的饮料广告语为例并对其进行具体分析，从而体现饮料广告的文体特征，之后进一步探讨了这些文体特征对饮料广告所产生的效果以及为饮料销售带来的促进作用。

关键词：饮料广告  文体特征  效果

1 Introduction
Nowadays, English advertisements can be seen everywhere in our daily life. People are confronted with advertisements all the time. According to American Marketing Association, “Advertising is the non-personal communication of information, usually paid for and usually persuasive in nature about the products, services or ideas by identified sponsors through the various media”.
“Advertisements can be classified in different ways. If concerned about its purpose, it can be classified into product ads, corporate ads, brand ads, charity ads and the like.” And, a large number of advertisements are the product ads. Product ads aim at promoting the sales of products for the purpose. This kind of advertisements tries to attract the consumers or sometimes its potential consumers’ attention by introducing relevant commodity information to the target audience. The advertisers use this way to achieve a direct and immediate advertising effect, and make a good impression on its consumers.  No one can deny that it is an efficient way to improve the market share, and burry the foreshadowing for the ultimate achievement of the goal. As far as the product ads are concerned, there are also many kinds, such as food advertisements, beverage advertisements, electronic advertisements, apparel advertisements and so on. This paper will choose beverage advertisements to make a detailed analysis.