Abstract
In today’s society, traveling has become a popular way to understand foreign cultures. Spreading Chinese culture to foreign countries has become a vital goal of Chinese tourism industry. Properly translated scenic spot introduction may well reflect the local culture and attract potential tourists from abroad. This essay is based on Spokos theory, discussing about the translation principles and strategies of scenic spot introduction, summarizing that we should follow tourist-oriented principle, understandable principle, accurate principle and international principle as well as apply simplicity strategy, omission strategy, supplement strategy and cultural distinction strategy in the future translation. This essay takes English introductions of Dr. Sun Yat-sen's Mausoleum and Ming Tomb as examples to illustrate that the translation should add more information based on tourist-oriented principle and accurate principle. Besides, it should also apply simplicity strategy and omission strategy based on cultural distinction strategy.
Key words: scenic spots introduction, translation strategy, translation principle, Spokos theory
Contents
1.Introduction    1
2.Theoretical framework    1
2.1 Hans Vermeer’s Spokos theory    2
2.1.1 Domestic study of Spokos theory in translation-2
2.1.2 Foreign study of Spokos theory in translation-4
2.2 Translation principles in scenic spot introduction-5
2.2.1 Tourist-oriented principle-    5
2.2.2 Understandable principle    6
2.2.3 Accurate principle-    6
2.2.4International principle-7
2.3 Translation strategies in scenic spot introduction-8
2.3.1 Simplicity strategy    -8
2.3.2 Omission strategy    -9
2.3.3 Supplement strategy-9
2.3.4 Cultural distinction strategy10
3. The analysis about the English introduction in scenic spot -11
3.1 Research questions-11
3.2 The brief introduction about the corpus-12
3.3 The frequency of translation principles in the corpus-12
3.4 The frequency of translation strategies in the corpus13
3.5 Summary15
4. Conclusion15
Works Cited    17
Bibliography    18