摘 要

美国动画一直以来以投资巨大、制作精美、运作成熟、市场感召力强而著称，因此风靡全球，市场收益非常可观。相比而言，中国动画无论从投资、制作、市场营销等方面来衡量，都要逊色许多，中国动画市场长期处于一种尴尬的境地。从动画故事内容角度来看，美国动画在题材上涉猎广泛，并力求不断突破创新；思想上，美国动画在彰显幽默诙谐特色的同时，非常注重体现具有普世意义的人文关怀精神；就受众而言，美国动画积极开拓市场，不仅仅局限于儿童观众，男女老少皆宜，并且不受地域限制；在人物形象设计上，不论主要人物、次要人物，还是反面人物，美国动画中的人物大都具备多元化特征，留给观众深刻的印象。但是中国动画限于题材的束缚，跳不出中国传统文化的条条框框，思维发散力弱，难以摆脱“寓教于乐”的思维方式。美国动画的故事内容创作模式为中国动画的发展提供了极为宝贵的借鉴意义。

关键词：美国动画；中国动画；原创性；全球文化资源整合；人物性格多元化
 
ABSTRACT

American animations are notable with their vast investment, exquisite production, sophisticated marketing skill and enormous attraction. As a result, American animations undoubtedly attain high level of global popularity, which also gain smash hits in box office. Chinese animations considerably pale in comparison, in terms of investment, production and marketing. Content creation further sees the contrast between American and Chinese animations. Firstly, American animations are fairly good at incorporating cultural resources from all around the world. Secondly, American animations’ sense of humour too often lies in the base of much focus on humanity. Thirdly, Amerian animations cover their targeted audiences of different age groups. From American animators’ viewpoint, animations are never merely intended for underage children. Fourthly, characters in American animations usually come with very personalizational and multidimensional traits, which leaves the audience very profound impressions. However, Chinese animations are subject to the restrictions from China’s cultural tradditions, and turn out to be lack of creativity in story telling. What’s more, Chinese animations are almost accustomed to attaching persistent education, which leads up to drains of the huge potential audience. All in all, the content creation of American animations set an excellent example for Chinese animation improvement. 

Keywords: American animations; Chinese animations; creativity; originality; cultural incorporation; characterazition of multidimension

Chapter 1 Introduction
The advent of the 21st century saw the fast development in Chinese animation industry, driven by the increasing markt demand. On the one hand, more and more Chinese animations are released into the domestic markert. On the other hand, more and more Chinese animators are also of urge to embrace the global market. Howerver, Chinese animation industry remains at its primary stage following decades of years of its development. If Chinese animation industry is expected to be a new growth point in national economy, it will be of vital importance to increase Chinese animation industry.