摘 要

电子商务将传统的商务流程电子化、数字化，一方面以电子流代替了实物流，可以大量减少人力、物力，降低了成本;另一方面从分利用了时间和空间，从而大大改善了物流。正是电子商务的这种优势促进了中国外贸型企业的发展。对于中国外贸型企业来说，在电子商务领域上的应用更多地是体现在企业对外贸型B2B平台及自身网站的使用。目前中国针对外贸的主要几个B2B平台有阿里巴巴、中国制造、全球资源等，每个B2B平台在产品推广、服务上各有其优势。同时，英语作为世界性语言，又使得企业必须建立英文的公司网站，有利于企业形象宣传、实力展示、产品和服务的推广。综合来说，对于中国大多数外贸型企业，首先要根据自己产品的优势选择适合的B2B平台，其次还要建立自己的英文网站，促进推广，扩展企业在世界范围内的客户资源，提高公司的效益。
本文首先阐述了电子商务在中国的发展，尤其是在外贸领域的应用。然后详细介绍了目前中国主流的三大外贸型B2B平台，阿里巴巴、中国制造、全球资源以及公司自己网站的建设和运用。同时本文还比较了这三大外贸型B2B平台的优势劣势等。最后本文建议以出口为导向的企业应该首先选择一个合适自己产品的B2B平台，同时建立并管理好公司自己的英文网站，从而在世界范围内得到更多的询盘和订单。
  
关键词：电子商务；中国外贸型企业；英语网站
 
Abstract

E-business is transforming the traditional business process into an electronic and digital one. On the one hand, it is replacing the actual logistics, significantly reducing the human and material costs. On the other hand it is maximizing the value of time and place utility, hereby greatly improving the distribution. It is the advantage of E-business that stimulates the development of Chinese export-driven companies. For most Chinese export-driven companies, the application of E-business is mainly focused on the use of export-driven B2B platforms and company-owned websites. Currently, in China some B2B platforms are pretty popular with international business traders, including Alibaba.com, Made-in-China.com, Globalsources.com, etc. Different B2B platforms have its own advantages in product and service ranges and quality they are offering. Meanwhile, English as a universal language, it is essential for companies to establish English website, which will help enhance the corporate image and promote products and services. In a word, for most Chinese export-driven companies, it is important to select an appropriate export-driven B2B platform and build up its own English website, which will extend the worldwide customers resources and increase the company's competitiveness.
This paper first presents the development and achievement of E-business in China, especially the application in the foreign trade. Then it elaborates the three major export-driven platforms, Alibaba.com, Made-in-China.com and globalsources.com, and some major websites. It also compares the advantages and disadvantages of the three major export-driven B2B platforms. The paper concludes with some suggestions that would help export-driven companies select the right B2B platform and build up its own company website to get more enquiries and orders from overseas customers.

Keywords: E-business; Chinese Export-Driven Companies; English websites