摘要

本文旨在分析商务谈判中的多模态语言的分析。 已经有很多学者在多模态语言的研究上做了研究但是对于商务谈判中的多模态语言的研究却非常罕见。随着社会经济的发展商务谈判成为商务活动中的一个重要部分。同时作为语言学的一个分支我们有必要对其进行研究。因此作者对此领域做了研究以发现多模态语言在商务谈判中如何被运用以及存在哪些问题，以及给出其发展的方向。本文从以下几个方面做出研究：多模态语言的定义和发展，商务谈判的特点和几个法则，多模态语言在商务谈判中的运用以及非语言模态的研究。

关键词：多模态  商务谈判  语言分析

ABSTRACT

This paper aims to analysis the multimodal discourse across the business negotiation. There are several current studies for multimodal discourse but the multimodal discourse analysis across the business negotiation is very little. With the development of the economic the business negotiation becomes an important part of business activity. Meanwhile, as a branch of language it is necessary for the author to do research for it. So the author does research in this field in order to found the multimodal discourse in the business negotiation and the advantage and disadvantage of the multimodality discourse in the business negotiation. Give the future direction of the use of the multimodal discourse in the business negotiation. The paper does research in the following aspects: the definition and development of multimodal discourse analysis, the character of business negotiation, some principles of negotiation analysis and the use of multimodal discourse in the negotiation and the nonverbal modality used in the negotiation.

Keywords：multimodalit, discourse analysis, business negotiation.

1  Introduction
Multimodality approaches representation and communication as something more than language. It attends to the complex repertoire of semiotic resources and organizational means that people make meaning through—image, speech, gesture, writing, 3-dimensional forms, and so on. Strictly speaking, then multimodality refers to a field of application rather than a theory. A variety of disciplines and theoretical approaches can be used to explore different aspects of the multimodal landscape. Psychological theories can be applied to look at how people perceive different modes or to understand the impact of one mode over another on memory for example. Sociological and anthropological theories and interests could be applied to examine how communities use multimodal conventions to mark and maintain identities. The term ‘multimodality’ is, however, strongly linked with social semiotic theory and is widely used to stand for ‘multimodal social semiotics’. This is the use of multimodality in this chapter. Multimodality is concerned with signs and starts from the position that like speech and writing, all modes consist of sets of semiotic resources—resources that people draw on and configure in specific moments and places to represent events and relations.