摘要

随着全球化进程逐步加快，各行各业的竞争日益激烈，要想在各自领域拔得头筹，就必须打破陈规，敢于创新，在相同条件下创造出更符合人心的东西。新闻报道亦是如此：要让读者看见，让读者在乎。对于一般的软新闻来说，要写得更加富有人情味的，才能迎合读者日益增长的口味。
在人们的每天生活当中，新闻报道占据相当重要的一席之地。通过新闻，人们足不出户就能了解世界各国的情况。各类新闻各种媒体给予了铺天盖地的信息，全球市场争夺战日益激烈，在素材一样的情形下，媒体怎样才能写出不一样的报道来吸引读者眼球提高销量呢？新闻报道的写作手法起了至关重要的作用。采取哪种方式策略，让新闻变得更有看点的，是很重要的。
当《华尔街日报》第一次使用了一种新报道体后销量大增， 该法成为其惯用写法。后来越来越多的媒体开始模仿这种写法，因此它被称作“华尔街日报体”，主要适用于社会新闻。其主要特点有：故事化，人文关怀，贴近性和强大的信息释放功能。
本文以新闻写作与报道为理论依据，以案例分析和对比分析为研究方法，致力于研究“华尔街日报体”所体现的人文关怀。文章首先介绍常见的五种新闻写作手法，然后分析“华尔街日报体”的结构特点和内容特点, 最后对比分析不同媒体报道同一事件的不同之处，得出人文关怀在社会新闻里的重要性。

关键词：人文关怀，新闻报道，华尔街日报体，国际传播

Abstract

With the pace of globalization accelerating gradually, the competitions in any fields have become increasingly fierce. To have the desire to stand out, every industry has to break the stereotypes and dares to innovate. Try to create something more accord with human feelings under the same conditions. Same as news reports, they need to “allow readers to see, allow readers to care”. Only when general soft news is written more humanely, can they cater to readers’ growing taste.
In people's daily life, news reports occupy a quite important place. By reading news, people are able to know the world without leaving their house. Deluge of information is broadcasted by all kinds of media. How can a media reports a piece of news in a different way to be welcomed by audience to boost their sales? In short, it is important to make news readable.
When the Wall Street Journal was first used as a unique technique to report news, its readers’ responds were unrespectable hot. After that, increasing number of media began to imitate this reporting method. So t is called” Wall Street Journal Formula" named after Wall Street Journal, which is mainly suitable for social news. The main features of this formula are storytelling, humanist concern, proximity and information output.
This thesis employs news writing and reporting as theoretical foundation and mainly focus on the humanist concern behinds Wall Street Journal Formula. It adopts case study and contrast analysis as research methods. It first gives brief introduction about five common news writing styles; then it explains the structure and content features of Wall Street Journal Formula. After that, it analyzes how different media reporting the same news. At last, it reveals the significance of humanist concern in social news.

Key words: humanist concern, news report, Wall Street Journal Formula, international broadcast