咖啡热:中国年轻人爱喝咖啡的主要原因探究_商务英语论文
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摘要

咖啡与茶、可可并称世界三大饮料,其销量巨大。上个世纪八九十年代,改革开放的政策加快了咖啡在中国的传播。雀巢、星巴克以及其他食品公司开始争夺中国市场。如今,大城市里随处可见大大小小的咖啡厅,与此同时,速溶咖啡的销量也日渐增长,喝咖啡的人越来越多,尤其是年轻人。人们会问,为什么咖啡如此风靡?当然,咖啡那独有的香味和口味是原因之一。有一些人把品咖啡当做自己独特的生活方式,他们无法抗拒刚刚泡好的咖啡所散发的香味。更多的人则认为咖啡能够使他们恢复精力,缓解紧张情绪,当人们不得不在短时间内完成一项紧急任务时,通常都会求诸于咖啡,泡上一杯浓咖啡或者麦斯威尔来减减压,提提神。还有一些人在与朋友聊天或者进行商务谈判时喝咖啡。咖啡厅是社交场所,
在这里,人们可以畅所欲言,交流心得,结交新朋友。然而,有研究表明,过量摄入咖啡对人体有负面影响,比如会引发心血管疾病(CVD),骨质疏松症等等。与儿童和老年人相比,年轻人对咖啡的负面影响承受能力更大,因为年轻人的身体机能更好。

关键词: 咖啡,咖啡厅,年轻人,提神

Abstract

Coffee is one of the three most widely consumed beverages (the other two are tea and coke). In 1970s and 1980s, the policy of reform and opening-up accelerated the spread of coffee in China. Nestle, Starbucks and other food companies began to scramble for the Chinese market. Nowadays, cafés exist in every corner of a big city. Meanwhile, sales of instant coffee also increase. The number of coffee consumers increasingly mounts, especially among young people. People wonder why coffee is so popular. Of course, coffee’s natural taste and aroma contributes one factor. Those who consider drinking coffee a unique life style can not resist the particular delicious odor of freshly-made coffee. More people believe coffee makes them energetic and less depressed. When people have to finish an urgent task, they usually make a cup of Espresso or Moca to decompress or refresh themselves. There are also some who drink coffee while chatting with friends or carrying out business negotiation. The café is a very social place where people are free to exchange ideas and make new friends. However, researches show that over-consumption of coffee may do harm to people’s health. Compared with children and the old, young people are more tolerant to possible negative effects, including cardiovascular disease (CVD), osteoporosis and so on because of their better physical function.

Key words: coffee, café, young people, refresh

1  Introduction

It is recorded that coffee was introduced into China in the late Qing dynasty when international people in China made coffee. Since then, Chinese people learned from them and began to made coffee in their own way. Nowadays, cafés appear in many places in China, especially in big cities such as Beijing, Shanghai, , Chengdu and so on. People can hardly ignore the fact that coffee has increasingly won young people’s favor when it comes to beverages.
 

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