摘要

随着中国加入世界贸易组织，越来越多的中国企业借助全球化的的热潮，开始把自己的产品进行国际化的包装，进而开拓海外市场。日益增多的中国化产品在其他国家开始崭露头角。但通常来讲，由于中国相关产业相比国外来讲，起步较晚，科技化程度较低，所以在面对竞争时往往会处于不利的地位。面对如此窘境，中国企业另辟蹊径，鉴于当前中国劳动力成本以及原材料成本低下的特点，采取了结合本身实际的海外生存策略，果断在价格上面做文章，采取薄利多销的方法，将自己的产品打入海外市场，取得了不错的成绩。同时，也有一部分企业由于自身操作不当以及对形势的错误估计，导致了失败的后果。
此论文的目的是对中国当前的对外贸易进行分析并找出其存在的优势和不足。同时，价格战的定义也会在此论文中得到解释。并且此论文会通过对中国企业对价格战策略的应用来对价格战进行进一步的分析。最后关于如何提升中国企业的对外贸易的策略将会被提出。

关键词：价格战，海外生存策略，中国企业，利与弊

Abstract

With China’s accession to the WTO, an increasing number of Chinese enterprises, following the craze of globalization, started to internationalize their products to develop overseas markets. Consequently, a growing number of Chinese products boomed in other countries. But to speak it generally, as the related industries in china are comparatively less advanced when facing those abroad, it is suffering for the Chinese enterprises when competing with those corporations abroad. In order to solve this predicament, the Chinese corporations had changed their survival strategies to cut off the prices due to the lower labor costs and lower raw material costs. This kind of strategy had helped the Chinese enterprises to gain a great success in the overseas marketing. Nevertheless, there are also a few cases of failure due to their improper operation and misjudging of the situation.
This thesis aims to analyze the current situation of Chinese foreign trade and illustrate the merits and demerits it has. Also, the concept of price war will be defined in this paper. What’ more, the price war strategy will be discussed through its application by the Chinese enterprises. In addition, some suggestions will be given to better conduct the foreign trade.

Key words: price war, survival strategy, Chinese enterprises, merits and demerits

1 Introduction
Lao Haibo  had mentioned that after the accession to the WTO, the opening up policy had entered a new stage of development. We are taking a more positive attitude to the world and we had participated in the international economic cooperation in many fields. The report of the Party Congress has set the implementation of the “going out” strategy, the information technology, the western development and the urbanization to further clarify the new century as the nation’s four major strategies. The whole nation has now reached the consensus that it is prominent to accelerate the implementation of ‘going out’ strategy. She also pointed out that the “going out” strategy suited the demand of the upgrading and the adjustment of industry. The “going out” strategy also helps to achieve sustainable economic development as China’s oil, natural gas and many important mineral resources are inadequate. Under the circumstance of the accelerated development of economic globalization, China must learn from the experiences and practices of other countries and endeavor to realize the steady supply of resources. “going out” strategy is to expand exports, to break international trade barriers and to open up international markets. All these indicate the importance and urgency for the Chinese industries to go out for business.