摘要

语言是文化的载体,它不能离开文化而生存;语言同时又可以反映文化。作为一种商务广告文体,征婚广告可以集中地体现一个民族的文化价值观念和时代风尚。它也可以折射出一种文化和一个社会的丰富内涵和信息。征婚广告是征婚者在报纸、杂志或网络等传媒上自我推销、寻求配偶的一种广告形式。中英文征婚广告在很多方面都表现出较大的差异,比如叫法、分类和广告用词等。而这些差异很大程度上反映了中国社会和英语国家社会在文化、生活、思维及世界观等方面的不同。了解这些不同对中西方跨文化交际顺利进行有着重要而积极的意义。
本文将通过对比分析英文征婚广告和中文征婚广告，从而进行结果分析，从而得出一些结论。虽然分析的仅仅是广告而已，但是我们确实能够通过这些广告来体味其背后的文化。作为英语专业的学生，深入学习西方文化，了解西方文化是我的本分。学习西方文化有助于学习西方语言，这都是相通的。通过学习西方文化，对比我国文化，从而认识到文化的丰富多彩，文化的多样性。有助于提高自己对文化的认识，有助于进行跨文化交际。

关键词:中英文征婚广告,中西方语言,文化

Abstract

Language is the carrier of culture. It can’t leave the culture of survival, and at the same time language can reflect the culture. As one style of business advertisement, advertisements for marriage epitomize the national cultural values and the fashion of the times. They can also reflect the rich connotation and information of certain culture in one society. Spouse seekers use advertisements in newspapers, magazines or other media on the network for self-promotion. Dating Advertisements in English and Chinese have shown large differences in many aspects, such as terminologies, and classifications. These differences largely reflect the difference of western and eastern culture, different modes of living, thinking and different conceptions about the world of English-speaking countries and China. It is very important and positive to understand those differences for cross-cultural communication in the smooth progress between China and the West.
This paper will analyze the comparison of the English and Chinese Spouse-seeking advertisement, and then we can analyze the result of the comparison, because of which we can draw some conclusions. Although we just analyze the advertisements, we can really appreciate the culture. As an English major, studying the Western culture deeply and understanding the Western culture is my duty. Studying the Western culture can help me to learn Western languages, which are interlinked. Through the study of Western culture, compared to our culture, I recognize the cultural diversity. It can help me to improve my understanding of culture, and help me to take the cross-cultural communication.

Key words: Spouse-seeking advertisement in Chinese and English, Western Languages, culture