Abstract

Since 1990s, cultural globalization has developed for more than 20 years. During a very long time, the United States has led the world as the biggest economy, for which reason it has provided many other countries with experience of modernization. When modernization became an inevitable choice chosen by many other countries, American popular culture naturally showed its strong attraction to their citizens. Upon that, American culture sprang up around the world within such a short time. Without a doubt, American culture has made a great effect on the whole world in cultural globalization, positively and negatively. 
This paper discusses about the positive effect the American culture has made to the world in cultural globalization, such as spreading the international culture and spreading English to strengthen the international communication. English helped people open their minds and know more about the world. American culture, as a model, provided a large platform for all the cultures to learn from each other and to combine with each other to become more suitable for the modernization development. The spread of culture brought by American power was bidirectional. It could be seen that when the American culture spread to various markets all over the world, the local cultures had the very chance to face these great international market as well. Economy was an expression of its cultural values, and the market plays the most important role in the economy development. It also inosculated the local cultures to help some countries enlarge market to develop their economy, which also brought some political changes to some societies.

Key words:Cultural globalization, Americanization, multi-culture, culture exchange and communication
 
摘要

从1990年以来，文化全球化已经发展了20多年。在很长的一段时间里，美国的经济水平稳居世界之首，它先进的现代化状态给其他国家提供了很好的现代化发展经验。当现代化成为其他国家不可避免的选择时，美国大众文化自然显示除了它对其他国家人民极强的吸引力。正因如此，在文化全球化进程中，美国文化很大的影响了全世界，有消极影响，也有积极影响。
本论文将对美国文化在文化全球化现象中，对世界造成的积极影响进行讨论和总结，从而发现美国文化所扮演的角色。美国文化推进了国际文化交流，普及了英语从而推进了国际交流。英语让人们开拓了视野也意识，加深了对世界的了解。美国文化自身如同一个模范，为世界文化交流提供了平台，让各种文化互相学习，取长补短，从而更加适应世界现代化的发展。美国力量而带来的文化传播是双向的，当美国文化疯狂传遍世界的同时，各国本土文化也具有了同样面对国际市场的机会。同时，一个国家的经济也是一国文化价值的体现，而市场在经济发展中无疑是最重要的因素。美国文化也改善了本土文化，让其能适应并拥有更大的市场，从而带动本国经济发展。美国文化也对一些社会带来了一些政治上的改变。

关键词:文化全球化、美国化、多元化文化、文化交流