摘 要

党的十一届三中全会，吹响了我国改革的号角。而社会主义经济体制改革，是要更多更好地发挥市场机制、市场取向的改革。中国市场经济的建立和发展，使中国经济跨入了高速发展的快车道。但与发达国家相比，中国的市场经济还是一个初生的婴儿，正在成长发育之中，有不少问题有待探索和完善，尤其是市场的伦理道德的缺失，给我国市场经济带来了极大的危害。为此要急需建立和完善社会主义市场经济伦理道德。儒家文化在中国传承了2000多年，其对我国的作用和影响是巨大而深远的。本文首先从儒家伦理的层面，提出了“诚信之道”应是构建市场经济的伦理基础和“义利统一”观作为我们市场的价值观。通过分析徽商和晋商发展的历史，阐述儒家文化对古代商业伦理道德建设的积极意义。其次从理论上分析儒家文化对我国社会主义市场经济的积极作用。最后，通过典型案例分析，得出儒家文化是有利于我国社会主义市场经济伦理道德建设，从而促进我国经济健康、有序发展的结论。
  
关键词：儒家文化；商业伦理；诚信；义利统一
 
Abstract

The 3rd plenary session of the 11th Central Committee of the Communist Party of China sounded the clarion call of China's reform. And socialist economic system reforming is in order to make the market mechanism play a more important role, which is market-oriented reforming. As Chinese market economy established and improved, the Chinese economy entered into a high-speed track. But compared with developed countries, China's market economy is a newborn baby. In growth and development there are many issues to be explored and improved. Especially the absence of market ethics has brought great harm to China's market economy. Therefore it needs to establish and perfect socialist market economic ethical norms. Confucian cultural comes down for more than 2,000 years in China and its impact on our national outlook are enormous and far-reaching. Owing to this reason, the paper firstly proposed that credibility is the ethical basis of the mechanism of Market Economy and the righteousness unified with the profit-making lays the judgment of our market values from the Confucian ethics' stratification. By analyzing the historical development of Hui Merchants and Shanxi Merchants, it expounded on the contribution of Confucianism to constructing ancient market ethics. Secondly, from the theoretical prospect, it analyses Confucianism Culture on the positive role of the socialist market economy. Finally, by analyzing typical cases, it concludes that Confucianism culture is conducive to China’s ethics of socialist market economy development and promotes the a healthy and orderly development of economy.

Keywords: Confucianism; market ethics; honesty; righteousness unified with money-making