Abstract

As is known, China, the world’s one of the fastest-growing economic entities and most populous country, is on its way to the world’s biggest economy. With the expansion of electronic commerce market all around of the world, Chinese e-commerce is overtaking that of America. E-commerce development has apparently taken different paths in different nations partially because of the implications of national technology and the political and economic environments. This thesis aims at giving an introduction of development course and present situation of electronic commerce in China, which will be divided into three parts, including a general introduction of electronic commerce, an elaboration of development situation in China through some data and a conclusion.
 
Key words: electronic commerce; China; master data analysis 

摘 要

   中国作为世界经济增长最快，最具活力的经济体之一，正在走向另一个里程碑，成为世界最大的经济体。随着电子贸易在全球范围的扩展，中国商务贸易正在逐渐超过美国。由于国家间技术，政治经济环境的差异，电子商务的发展呈现不同的特点。这篇论文旨在介绍中国电子贸易的发展历程与现状。本文由三部分组成，即电子贸易的概论，中国电子贸易发展状况论述（主要通过数据说明）和结论。

关键词：电子商务；中国；主数据分析        

1. Introduction
Since the reform, China’s government has been encouraging export-oriented foreign firms’ investments in free trade zones along the coast. Foreign firms do not enjoy the same inland distribution and logistics rights as their Chinese counterparts. However, the distribution puzzle is not only faced by foreign firms, but also by Chinese firms that operate nationwide. China’s undeveloped infrastructure, government regulations, and regional protectionism fragment distribution channels throughout China. However, there are three main forces that are changing and modernizing China’s distribution and logistics system. These are the booming economy, entering the WTO and e-commerce. The inevitable revolution of China’s distribution and logistics system is on the way. The growing popularity of the telephone, the increased number of internet users, and the extensive competition in the telecommunications industry are all prerequisites for E-commerce development, but they do not indicate the existence of expansion of the same pace in e-commerce. There are multiple factors that contribute to the slow development of e-commerce in China. The focus of e-commerce in China has relation to traditional business models, conventional consumer behaviors, and consumer expectations. It is widely recognized that e-commerce represents a critical resource for most business organizations. With over 1.25 billion people and double-digit economic growth, China could potentially emerge as the largest Internet and telecommunications market in the world if certain economic, environmental, and organizational barriers are effectively addressed.