Abstract:

The further global economic integration is often associated with cultural diversification. China, as an economical power, has both comprehensive business contact and close cultural contact with western countries. However, in business practices, people’s ignorance of different culture and custom often lead to misunderstandings and conflicts; especially the misunderstanding of cultural differences in nonverbal communication has often become a serious problem to intercultural communication. All this requires Chinese business people to do research on different cultures so that they can find out the solution and the strategies. In this thesis, the writer did some comprehensive study on nonverbal communication, including its definition, code, and the relationship with culture, and then further illustrated some differences of the nonverbal language in cross-cultural communication of business etiquette. At last the writer pointed out that people should pay special attention to details in the cross-cultural business etiquette.

Keywords: Nonverbal Communication; Cross-cultural; Business Etiquette

摘  要：

当今世界经济一体化程度不断加深，随之而来的是文化的多元化。中国作为一个经济大国，不仅同西方各国有着广泛的商务联系同时也有着紧密的文化联系。 然而, 在商务实践中，由于不了解对方的文化和习俗的行为往往产生误解与争议，尤其非语言交际误解已成为商务交际的严重障碍之一。因此，这需要中国商人对不同的文化做研究,以便找出解决方案和策略。本文对非语言行为从某些方面做了理论上的综合研究，包括非语言语的定义、代号以及与文化之间的关系，同时浅析了非语言行为在东西方商务礼仪方面的不同之处，并提出了要在跨文化商务礼仪中需要特别注意的地方。

关键词：非语言交际；跨文化；商务礼仪

1 Introduction
In the process of business communication, when business men are communicating with each other, they always emphasize verbal language behavior, but ignore other factors, mainly nonverbal language. Compared to verbal communication, nonverbal activities are more powerful because they are interpreted through plentiful channels such as facial expressions, body language, tones of voice, spatial relationships. Overall, nonverbal communication is a powerful, pervasive form of human behavior. Nonverbal communicative method is of great importance in business contacts, especially for those people who come from an entirely different culture and it will help business people to enhance their power in their business world.