Abstract:

As one of the most important process in economic activities, business negotiation plays a vital role in business. By negotiation, companies can get much important information from market. Thereby, they can establish proper strategy to expand the market. During business negotiation, parties involved in negotiations share relevant conditions and information with each other. In this case, they will reach an agreement based on mutual benefits. However, to some extent, whether the negotiations succeed or not, it much depends on the ways of negotiators’ speaking and conversation skills. Meanwhile, how well the language is used by negotiators plays vital role in the process and the result of the negotiation. Therefore, the proper language is the key to achieving success in negotiation. Through consulting lots of information, the author conducts a preliminary exploration about the language used in business negotiation, and gives a detailed introduction of some basic principles in negotiation, verbal taboos, cultural differences and some language skills that should be focused on in business negotiation.

Keywords: Business Negotiation；Art of Language； Cultural Differences；

摘  要：

商务谈判是经济活动中必不可少的一个环节。通过商务谈判，企业可以获得重要的市场信息从而制定出合理的战略开拓市场；通过商务谈判，谈判双方可以彼此交换相关条件和信息，以达成某种共识从而互惠互利。但是，谈判的成功与否很大程度上取决于谈判者的谈话方式以及言谈技巧；同时，谈判者能否合理的运用语言，对于谈判的进程与结果都起着举足轻重的作用，因此，适当的语言技巧是谈判成功的关键。作者参阅了相关文献，对于商务谈判语言进行了初步的探索，并系统地介绍了商务谈判中的一些基本原则、语言禁忌现象、文化差异性，以及应该关注的一些语言技巧。

关键词：商务谈判；语言艺术；文化差异

1 Introduction
1.1 The significance of the study
Negotiating is a part of everyday life; in business it's definitely vital to our success. As one of the most important process in economic activities, business negotiation plays a vital role in business. Being regard as an essential element of a business, it can promote parties involved to reach an agreement. The proper language we use during negotiation can influence the result of the negotiation to some extent. When we negotiate business with foreign friends, the languages we use not only embody our characters but also give the expression to the image of our country.