Abstract:

With the development of the global economy, qualified company profile translation is more frequently required. This study aims to put forward some strategies of C-E corporate profile translation by analyzing the current situation of the company profile translation, and pointing out some common mistakes in company profile translation. The research on strategies of company profile translation can avoid the translation error, make the company profile translation more standardized, rationalized, so that the target language readers can have a good knowledge of the company.

Key words: corporate profile; linguistic features ; translation strategies

摘要：

随着全球经济的发展，中国公司开始将公司简介翻译成英文，为了加深目标语读者的印象，最终是他们购买其产品或者服务，一份有质有量的公司简介十分重要。本文通过对公司简介英译的现状分析，指出公司简介英译常见的错误翻译, 并且针对这些问题提出相对应的翻译策略，公司简介翻译方法的策略研究可避免翻译失误，使公司简介英译更加规范化，合理化，译入语读者能够从中更加了解公司，使公司能够成功地开拓国际市场、创造企业财富。

关键词：公司简介；语言特点；英译策略

1. Introduction
With the development of economic globalization, more and more Chinese enterprises realize the importance and necessity of constructing English website. Generally, companies often translate Chinese website page into English. Company profile is a tool for foreigner to understand Chinese corporate, so it is particularly important to write a corresponding company profile for foreign customers to get the company information and even enter into an agreement with Chinese corporate. However, the different thinking patterns and values between Chinese and western cultures lead to a series of problems. If the problems cannot be treated properly in the process of translation, they can affect the role of company profile, and may cause misunderstanding. Therefore, this article, compares the characteristics of the Chinese and western company profiles, analyzes common errors in the translation and proposes the corresponding strategy for improvement. Through these efforts, Chinese company profile can effectively convey accurate information to foreign customers and actively explore the international market.