Abstract：

With the rapid development of economy, business correspondences have become an important means of communication. By sending business letters to each other, we can exchange information, contact business, negotiate and solve the problems existing in trading, and also promote friendship and so on. Many countries now, like China, are to some extent dependent on trade relations with other nations to import resources and open up new markets overseas.  Therefore, business correspondence is not only used for communication between enterprises, and is to establish a friendship, and a means of attracting customers. Politeness in business letters writing plays an important role, besides, its characteristics and functions in business correspondences, politeness should be paid more attention to. Their writing is very important to business of the enterprise. Each letter that we write to our trading partners represents a company’s image and shows its level and strength. A courtesy and descent business letter can help a company build up a favorable business image and do business better. On the contrary, a letter without courtesy can not only give a negative evaluation of the company, but also destroy the image. Therefore we must understand that politeness in business correspondence is important, using politeness strategies to achieve our communicative intention. This paper introduces the importance of politeness in business communication, manifestation of politeness in business correspondence and when we want to express politeness reasonably in business correspondences, we should pay attention to several aspects. In this paper a comprehensive and systematic analysis and comparison of English business correspondences are used to induce the manifestation of politeness in business correspondence.

Key words:  Politeness; manifestation; business correspondence

摘要：

随着经济的迅猛发展，商业信函逐渐成为人们一种重要的交际手段。通过它人们可以交流信息，联系业务，商谈贸易，磋商，处理问题，传递友谊等。现如今很多国家，比如中国，从某种程度上说非常依赖与其他国家之间的进口资源和开拓海外的新市场。所以，商务信函不仅仅是企业间用来沟通的媒介，而且是建立友谊，吸引客户的一种手段。礼貌在商务信函写作中起着重要的作用。商业信函的特点和功能也决定了商业信函中必须注重礼貌策略的表现。其撰写的成功与否对企业的业务有着极其重要的影响。我们给贸易伙伴的每一封信都代表着自己所在公司的形象，显示着公司的水平和实力。一封礼貌有加，措辞得体的商务信函可以帮助一个公司建构起良好的商业形象，进而做成一笔笔好生意；反之，一封礼貌欠佳的信函则会给一个公司带来负面的评价，诋毁了公司的形象。因此我们更要了解礼貌在商务信函中的重要作用，运用礼貌策略实现自己的交际意图。本文通过介绍礼貌在商务交流中的重要性，礼貌在商务信函中的表现以及当我们想要合理表达礼貌时应注意的几个方面。本文通过系统分析和大量实例的比较，以此来归纳礼貌在商务信函中的表现。

关键词：礼貌;表现；商务信函