ABSTRACT

The formation of the global village is bound to create rapid development of China's foreign trade. People need to talk with more and more foreign customers and establish a good relationship with the foreign people. The e-mail has become the best tool for communication with foreign customers. Exchanging information and opinion between sellers and buyers becomes an important part of the business. In this situation business letters which can express positive information become the important work of foreign trade industry. The politeness principle has become the best way to express the positive opinion.
This paper attempts to analyze the principles of the politeness and aims to find out how to express and transmission the positive information. The related theories are Leech's politeness principle and the domestic scholar’s research of politeness principle. The main purpose of this paper is to compare and reflect the use of the politeness principle to express the positive information based on my own working experience and identify the impact of politeness principle of positive information transfer. Besides, it is to help people have more smooth and effective business contacts; using words more accurate, smooth and improve the ability to use language.

Key words: Politeness Principle  Positive Information  Business Letter.

摘  要

世界经济全球化的形成必然造就中国外贸行业的急速发展，人们越来越多的需要与国外的客户有很好的联系。而邮件就成为沟通的最好的工具。商务之间的往来，尤其是用商务信函表达正面信息成为现在外贸行业的重要工作。而礼貌原则则成为了表达正面积极信息的最好方法。
本文尝试从礼貌原则的角度分析商务信函中正面信息的表达和传递。主要涉及理论有：Leech的礼貌原则以及国内外学者对于礼貌原则的研究理论。本文的主要目的是经过自己实习时商务信息写作的对比和反思，找出礼貌原则对正面信息传递的影响。使商务往来更加顺利有效；使用更加正确，流畅；提高语言的运用能力。

关键词：礼貌原则  正面信息  商务信函