ABSTRACT

Due to high development of internet, e-commerce becomes increasingly important in transactions between enterprises in different countries or districts, especially B2C e-commerce. However, there are some problems of B2C e-commerce in foreign trade industry. The thesis aims to collect some information about the status and problems existing in B2C e-commerce in foreign trade industry and to give some suggestions to the further development of B2C e-commerce in foreign trade industry through the study of the leading B2C company in China’s foreign trade industry-- LightIn TheBox..

Keywords: E-commerce    Foreign Trade B2C    LightIn TheBox. 

摘要

随着科技的发展，电子商务如火如荼，尤其是B2C电子商务。同时B2C电子商务在外贸行业也逐渐发展,在此过程中也出现了一系列的问题。本文通过对兰亭集势这一在中国外贸行业B2C电子商务中具有代表性的公司的进行研究分析，关注外贸B2C在中国的发展现状及问题，预测其发展前景，并就相关问题为外贸B2C今后在中国的发展提出意见与建议。

关键词：电子商务  外贸B2C  兰亭集势

Chapter One    Introduction
1.1 Purpose
The thesis aims to demonstrate a popular aspect of e-commerce- B2C e-commerce. Due to the high development of the internet, e-commerce becomes increasingly important in transactions between enterprises in different countries or districts. Since we analyze the status, prospects and problems of the B2C mode, we will have a better understanding of the B2C mode and we can do more work to solve the problems of the B2C mode in foreign trade industry to benefit the further development of the B2C mode in foreign trade. In China, it is extremely important to make some innovation in B2C e-commerce sector. Consequently, it is urgent to research on such subject to find new ways for optimizing B2C e-commerce in China’s foreign trade industry.