商务英语教学中跨文化交际能力的培养_商务英语论文
文档分类: 商务英语 文档上传会员:VeraTheresa 上传时间:2017-11-25
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Abstract: A large number of foreign enterprises have entered into market in China since the opening-up policy was carried out. Thus, the business contacts between different countries are frequent. English is used as a communication tool in commercial negotiation, so it is important for us to cultivate business talents so as to meet the fierce international commercial competition. Obviously, these talents should not only acquire the basic knowledge of business English, but also have the intercultural communication competence (ICC). If the students have good command of the ICC, they may adapt to their working environment easier in the future because they can understand the culture of different countries and choose the proper way to communicate with the potential partner. Besides, they can also avoid the embarrassments, misunderstandings and conflicts during business negotiation. It is a challenge for the business English teachers to cultivate these qualified talents. This paper is to introduce current business English, the development of business English teaching, the concept of ICC and related researches first, and on the basis of some examples to find out the aim of cultural teaching in business English class, the acquisition of the business English culture and the factors affecting ICC teaching in college business English class, then put forward some suggestions about the cultivation of ICC. This paper attempts to give readers a general idea of ICC in business English teaching, aiming at helping students enhance their intercultural awareness through the understanding of the business culture, and improve their ICC in commercial activities.
Key Words: intercultural communication; intercultural communication competence; business English teaching; culture teaching

摘  要:自中国实施改革开放以来,大量外企进入中国市场。不同国家之间的商务往来随之变得频繁。英语是商务谈判中交流的工具,为适应国际商务竞争,培养会英语的商务人才显得很重要。这些人才不仅要掌握基本的商务英语知识,也要有跨文化交际能力。有较好的跨文化交际能力的学生在未来工作中能更加容易适应环境,因为他们掌握了不同国家的文化,能选择最恰当的方式来和他们的潜在客户交流。除此之外,他们也能在商务谈判中避免尴尬,误解和冲突。培养商务领域中的合格人才对商务英语教学来说是一个挑战。本文首先介绍了商务英语现状,商务英语的发展,跨文化交际能力和相关研究,然后基于一些例子来找出商务英语课程中文化教学的目的,商务英语文化的习得以及大学商务英语教学中影响跨文化交际能力的因素,最后提出一些跨文化交际能力培养的建议。本文旨在让读者对商务英语教学中跨文化交际能力有一个基本的了解,同时也希望学生在了解商务文化基础上提高跨文化交际意识,从而提高他们商务活动中的跨文化交际能力。
关键词:跨文化交际;跨文化交际能力;商务英语教学;文化教学

 

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