Abstract

     Memetics is a theory to explain the rule of culture evolution. Recently, memetics is applied into many domains, such as psychology, sociology and biology. The language meme makes a difference on the automobile English advertising. Advertising can get unexpected results through the replication and transmission of language memes. Advertisers make full use of meme effect to make advertising wonderful. This thesis is to study the concept of meme and introduce four stages of a meme. Besides, the author analyzes the conditions that a successful meme must have. Based on genotype meme and phenotype meme, the author divides advertising language memes into the same types in this thesis. Furthermore, this thesis attempts to introduce the concept and characteristics of genotype language meme and phenotype language meme. Based on the memetics, the author adopts inductive and deductive approaches and tries to analyze some advertising slogans. Some useful advice were put forward to creating successful advertising.

Keywords: automobile English advertising  successful meme  meme choice

摘要

    模因论是用来解释文化进化规律的新理论。近几年，模因论在各个领域的到快速发展。广告语言模因在汽车类英语广告中起着重要的作用，通过语言模因的的复制和传播，能给广告带来意想不到的效果。广告商充分利用模因效果使得汽车广告深入人心。本文首先介绍了模因的基本概念和模因论的发展领域，并着重介绍了模因传播的四个阶段以及分析了要成为强势模因的一些必要条件。基于基因型模因和表现型模因，本文将广告语言模因也分为基因型和表现型，并介绍了基因型和表现型语言模因的概念和特征。另外，本文作者基于模因论，采用了分析法和归纳法，对具体的汽车类英语广告语进行了详细分析，为汽车广告的创作者创造相对成功的广告提供了建议和方法。

关键词: 英语汽车广告；强势模因；模因选择

Chapter One Introduction
1.1 The Background and Significance of This Study
     With the development of global economy, the more commodities exchange between districts and countries, the more important English Advertising becomes，for English is a global language and English advertising is a better choice for manufactures to disseminate the information about their automobile commodities.
     Recently, many researches on automobile English advertising have been done. Many scholars analyzed English advertising of automobiles from various perspectives. For example, Pan Deng and Luo Xinyang studied the translation of automobiles advertising based on Skopos Theory. Lu Yifei and Chen Dawei analyzed automobile advertising language. Besides, others scholars studied rhetoric and interpersonal meaning in automobile English advertising.
     To achieve the final purpose of advertising, its language should be outstanding firstly. Advertising language can be imitated and propagated like memes. Language is an important part of advertising. Language meme has a great effect on the result of advertising. And the way of advertising transmission is related to memetics, too. So Advertising is closely linked with memetics.