摘要
 
随着信息技术的发展，网络语言随之出现并且渗透到人们的日常交流中。网络称呼语，作为网络言语交际中传递给对方的第一信息，是网络语言的重要组成部分。从合作原则视角对网络语言中的称呼语进行分析是非常具有研究价值的。合作原则具体体现在四条准则: 数量准则、质量准则、关联准则和方式准则。遵守合作原则中的准则是成功交际的前提,但在网络交际中通过违反合作原则准则所产生的会话含义则丰富了网络语言的表达形式,增强了网络语言的生命力和表现力。因此，本文以合作原则为研究框架，以网络称呼语为研究对象，列举了网络称呼语中违反合作原则准则的现象，同时对这些现象产生的原因进行分析，从而使我们对网络交际中称呼语的适当选择和合理运用作进一步了解。

关键词  网络称呼语，合作原则，违反

Abstract

With the rapid development of information technology, Netspeak has come into being and affected people’s daily life dramatically. As the precondition for people’s communication, address term of netspeak is one of the most important parts. It’s valuable to analyze address terms in netspeak from the perspective of Cooperative Principle. There are four maxims of Cooperative Principle, that is, the maxim of quantity, the maxim of quality, the maxim of relation and the maxim of manner. Observing the maxims of Cooperative Principle is the premise for successful online communication. However, the implicatures generated due to flouting maxims of Cooperative Principle will enrich the forms of netspeak and enhance the vitality of netspeak. So in order to have a better choice of address terms in netspeak, this thesis will make an attempt to analyze some situations when people flout the maxims of Cooperative Principle and have a further study on the reasons about these situations based on Cooperative Principle.

Keywords  address terms in netspeak, Cooperative Principle, flouting

1    Introduction
Nowadays, we have entered into a brand new era of advanced technology. Thanks to the rapid development of information technology, Netspeak, as the product of this era, has come into being and affected people’s daily life dramatically. When it comes to netspeak, people will pay much attention to address terms in netspeak, because as an important part of netspeak, it has been playing an increasingly significant role in people’s communication on the Internet.
It can be said with certainty that the study of address terms in netspeak has become a hot topic among people, especially among the linguists. However, according to some researches from others, it has to be noticed that most of them paid more attention to address terms instead of address terms in netspeak. Actually it goes without saying that there are obvious differences between these two categories. The latter is more flexible and more diversified in patterns, meanings and usages. Besides, in China, many scholars and experts have studied address terms in netspeak from different perspectives. And an increasing number of linguists have studied it from the perspective of pragmatics. But it’s a pity that most of them focused on the Polite Principle, Conversational Implicature, Speech Act Theory and so on, which absolutely leaves room for Cooperative Principle.