《生活大爆炸》对中国科普影视的启示

The Enlightenment of Big Bang on Chinese Popular Science Movies

摘要

科普影视作为科学传播的一个重要载体，以其多种艺术表现手段、寓教于乐、喜闻乐见、知识点易于被公众理解等特点，相较于其他科普作品形式有着更广泛的社会影响，逐渐成为政府和学界共同关注的传播形式。在现实的科普工作中，科学知识借助艺术载体进行表达的方式在逐步发展，科普影视剧将推动我国文化事业和产业的结合，也是未来科普工作应该关注的重要传播手段。目前国内虽推出各式各样的科普影视，然其收效甚微。

为了让中国的科普影视能够逐渐被观众所接受，同时得到相应的较快的发展，本论文通过分析热播美国科普剧《生活大爆炸》成功的机制和特点，其中包括运用陌生化原则来聚焦另类的科学家的日常生活，塑造形象鲜明的“天才”人物，并且开创了喜剧的新天地。在此基础上分析我国科普影视发展的现状并列举现今存在的问题，对如何使中国科普影视得到良好发展展开讨论并提出建议。

本文通过分析《生活大爆炸》，旨在提高影视编导人员的科学素养，使科学和娱乐良好的结合起来，可以将科学知识通过流行的影视娱乐方式予以包装后进行传播，深入到日常生活细节中。这对公众尤其是青少年具有更有效的传播效果。对于中国科普影视的发展具有非常积极的意义。让中国科普影视在面临外来影视的强大竞争时，在激烈的影视市场竞争下能够占有一席之地。

关键词：生活大爆炸，中国科普影视，陌生化原则，现状，建议

Abstract
Popular science films act as an important carrier of scientific communication, with its characteristics such as various artistic means, informative points and so on, can be easily understood by the public. Compared with other forms of popular science works，popular science films have more extensive social influence, and gradually become the spread of forms that government and academic circles pay close attention to. In the real science popularization work, the way to express scientific knowledge through the carrier of art has developed. Popular science film and television play will promote the combination of cultural undertakings and industry in China and will become an  important means of communication that popular science work should focus on in the future. Although, at present, the government has launched all kinds of popular science films and TVs, but they have too little effect.
In order for China's popular science television gradually to be accepted by the audience , as well as to make rapid development, the thesis analyzes the hit American science drama Big Bang’ successful mechanism and characteristics, including the use of the defamilirazation principle to focus on scientists everyday life, shaping vivid "genius" characters, and creating a new world of comedy. Based on this analysis, the status of the development of China's popular science television and the existing problems will be discussed, and recommendations will be made on how to make the popular science television develop well.
By analyzing the Big Bang, the paper aims at improving the scientific literacy of the film and television director, combining science and entertainment together, spreading scientific knowledge that packaged with entertainment through popular film and television deep into the details of daily life, which will achieve a more effective dissemination results among the public, especially the young. It also has a very positive meaning for the development of China’s science film. When faced with the strong competition of foreign film and television, China's popular science television can occupy an advantageous position in the fierce competition market.
Key words: Big Bang, Chinese science film, defamilirazation principle, status quo, proposal