Abstract: With the rapid development of China’s economy and China’s entry into the WTO, Sino-US trade and economic cooperation has increased significantly, becoming an important force that pushes forward the development of the economies of the two countries and influences the process of the world economy. Sino-US business negotiations, as indispensable activities for promoting economic exchanges to realize cooperation and mutual benefit, are becoming more and more important.
China and the United States both have its unique culture. Face considerations are an important aspect of culture. The differences between China and the United States in their perspectives of face, degrees of concern with face and ways of dealing with face issues often bring about difficulties in understanding or even misunderstandings in Sino-US business interaction. How to conduct cross-cultural business interaction better is a question that needs to be resolved.
This paper makes a comprehensive review of theories about face by Goffman,Brown&Levison,Ting-Toomey and Hu Sien-chin. Based on these theories, the author makes a study of the influence of different face considerations in China and the US on business interaction and offers some solutions to smooth these differences and makes the Sino-US business interaction more efficient.
Key Words: culture; face; Sino-Us business interaction; differences

摘  要：随着中国经济的快速发展及中国假如世界贸易组织，中美贸易往来与经济合作显著增长，成为推动两国经济发展并影响世纪经济进程的重要力量。中美商务交往作为促进经济交流，实现合作共赢的必不可少的活动，其重要性日益突出。
   中美都有自己独特的文化，而面子观是文化的重要方面之一。由于中美对面子的认识，关注程度以及处理面子问题的方式不同，常给中美之间的商务交往带来交流上的困难甚至误解，造成交往中的障碍。如何更好地进行跨文化商务交往，是一个急需解决的问题。
   这篇论文先将对戈夫曼、布朗等人的与面子相关的理论进行回顾，根据这些理论，将会对中美双方在商务交往中针对面子的不同行为进行比较。最后，本文将提出相应的措施来缓和差异，使中美双方的商务交往更加有效。
关键词：文化；面子；中美双方商务交往；差异

 Face is such an inevitable issue in any communication situation that whether it can be effectively managed or not will directly influence the consequence of the communication process: success or failure. Research on cross-cultural psychology, sociology, and anthropology suggests that the influence of face on social interaction is both pervasive and powerful in China. Most studies dealing with face have identified face factors in interpersonal communication to show the importance of constructing face. The fact that face plays a dominant and central role in Chinese social relations is well established.