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摘要
现如今,经济全球化趋势的发展给各个国家的经济贸易带来了机遇和有利条件。在国际商务谈判中,非语言交际跟语言交际一样是人类交际不可缺少的一部分,它在国际商务谈判中起着无法代替的作用。本文主要研究了国际商务谈判中的非语言交际:首先介绍了非语言交际的基本概念;其次举例分析了非语言交际在不同文化的背景下商务谈判中的具体运用;最后提出了对国际商务谈判的建议。本文通过研究这三点,找到发现商务谈判失败的原因,提出正确应用非语言交际的方法,以促进国际商务谈判可以更顺利地进行交流和沟通。
关键词:国际商务谈判;非言语行为;文化差异
Abstract
Nowadays, the growing trends toward economic globalization have brought with businessmen opportunities and favorable conditions for trade development. Nonverbal communication is a part of human communication just as verbal communication. It plays a vital part in international business negotiation, which can not be easily replaced by verbal communication. This paper mainly studies the nonverbal communication in international business negotiation. Firstly, it introduces the basic definitions of nonverbal communication. Secondly, it analyzes the cases of nonverbal communication in international business negotiation. Finally, it put forward some advice on how to use nonverbal communication properly. By studying this article, we can find the reasons why negotiation failed and the ways of solving these problems, which enables business negotiation more fluently and successfully.
Key words: international business negotiation; nonverbal communication; cultural diversity