摘要

跨国贸易合作关系和文化差异已经越来越成为近年来研究的核心，近今年来许多国家加入了世界贸易组织，例如包括中国、日本、印尼、美国在内的160 个国家。一些研究表明在经济全球化的影响下商务谈判也成为发展两国经济的重要环节之一。然而，跨文化交流也演变的越发重要。以日本为例，其电子产业居于世界领先地位。因此更重要的是我们应该提前学习和了解日本一些重要的文化部分。这是促进经济增产和发展的一条最有效的途径

关键词 ：日本；中国；文化差异；商务谈判

Abstract

The relationship between Cross-border trade trade and culture shock has been the subject several studies focus. In recent decades, many countries joined to    World Trade Organization (WTO), such as China, Japan, Indonesia, United kingdom, United states, India, which is included 160 countries (Subramanian and Wei, 2007: 152). Some research showed that under the influence of the globalization, the significance of business cooperation with foreigners becomes more and more noticeable. hence, the importance of intercultural communication stands out. Taking Japan as an example, its electronic industry is most one of the potential market in the world; As Kazuo states, foreigners intending to live or work in Japan “will undoubtedly experience severe culture shock” Thus it is of great importance for us to comprehend some crucial Japanese culture ahead of time. therefore, this essay strongly agrees with that learning and respecting other countries culture is the most effective way to increase economic growth and global prosperity. In this paper will analysis the importance of bilateral trade is influenced by national culture and commercial culture.   Also giving a way of how to get a better understanding and how to do business with Japanese appropriately.

Key words: Business Cooperation; culture differences; Japan; China