摘要

中西方之间的文化存在着很大的差异。在中西商务活动中，很多商务礼仪都有差异。诸如会面、介绍、称呼和谈判都受中西文化差异的影响而不同。本文从中西方不同的历史文化背景入手来研究这些存在于中西方之间的商务礼仪差异。使国际商务贸易可以更加顺利。

关键词：跨文化交际；商务礼仪；文化差异

Abstract

 There are significant differences between Chinese and Western culture. In business etiquette, many manners such as those of meeting, introducing, appellation, and negotiations are different due to these cultural differences. This article is on attempt to compare the different business etiquette between China and the West through a careful study of different historical and cultural backgrounds between China and the West. Thus, the international business activities can be more smoothly

Key words: Cross-cultural communication; business etiquette; cultural differences