Abstract

LOHAS, is an emerging lifestyle of ethnic group from Western, which is the acronym of English Lifestyle of Health and Sustainability. It means to attach importance to healthy and environment friendly ways, and lead a self-sufficient life, advocating for the ecological lifestyle for sustainable development. Lohas is not just environmental protection enthusiast, also don’t just take care of your own or your family’s health, but love both. LOHAS embodies the concept of environmental protection, contains the cultural connotation, is a product of the era. As a kind of life attitude that is close to the source of life, natural, healthy and delicate, it complied with the trend of social development, and has long been popular in Europe, the United States and other developed countries, in addition, spring up in China. There are surveys show that a quarter of Americans are Lohas, and it is about a third in Europe. Although the concept of LOHAS was introduced into China not for long, many people have accepted it, and it becomes a trend of life. LOHAS, bases health and environmental protection on priorities, emphasizes the combination of modern and tradition, integrates creation and reflection into life. This kind of lifestyle, which advocates “growth, environmental protection, health, sharing, practical and fashion”, will be the mainstream of the world in the 21st century’s life direction. Furthermore, it must be a new way of life that can struggle against the global energy crisis, environmental degradation, malignant diseases and other threats we face.

Key words: LOHAS； healthy； environmental protection； self-sufficient； lifestyle

摘要

乐活，源自西方继而传入东方，是一种不断发展的新型态生活方式，由LOHAS音译而来。LOHAS是Lifestyles of Health and Sustainability的首字母缩写组成词，所蕴含的含义是要重视自身健康和环境保护，争取达到自给自足，与自然和谐共处，推崇可持续发展的生活方式。 “乐活”体现了环保理念，蕴含着文化内涵，是时代的产物。作为一种贴近生活本源，自然、健康、精致的生活态度，它顺应了社会发展的大趋势，早已流行于欧美发达国家，并在中国逐渐兴起。调查显示，四分之一的美国人是“乐活族”，欧洲则约为三分之一。乐活理念传入中国的时间虽然不长，但很多人已经开始不断了解并接受它，这种生活方式逐渐成为一种时尚。乐活，以健康和环保为前提，革故鼎新，将创造与反思融入生活，逐步渗透到我们的思想观念以及生活的方方面面，这种倡导“成长、环保、健康、分享、实用、时尚”的生活态度，必将是21世纪全球生活的主流方向，并能够成为全面迎击全球化能源危机、环境恶化、疾病横生等威胁的一种生活方式。

关键词：乐活  健康  环保  可持续发展  自给自足  生活方式