摘要：

与发达国家相比，我国新媒体文化产业尤其是广播电视综艺娱乐节目的发展起步晚，体制不完善等都是我国相关产业面临的问题。2012开始，特别是到了2013年，被称为引进综艺的“井喷年”。综艺节目以另一种文化渗入的形式进入我国，并造成了巨大的影响。基于国内外研究综述，本课题在新媒体艺术的全球化和现代化两个维度下，对中、西方个别综艺节目进行具体内容及文化现象的比较，佐以对不同年龄层次人群进行关于综艺节目了解情况的问卷调查。在这两部分研究下，进行本土化策略的初步建议。

关键词：综艺节目；全球化；现代化；引进与本土化

Abstract:

Compared with those developed countries, the development of cultural industry in new media, especially entertainment programs on Radio and Television, started later in our country. It faces to a series of serious problems along the lines of systems and so on. From 2012, especially with the rapidly growing in 2013, overseas’ entertainment programs have entered our country with a new way of cultural permeation and cause deep influence. Based on current research at home and abroad, the study, in terms of two dimensions of globalization and modernization, compares the specific contents and cultural phenomenon of some famous introduced variety shows and the original. In addition, the questionnaire research can help to learn about the understanding of recent variety shows of audiences in different ages. With the two aspects, finally, the study carries on some preliminary suggestions of localization strategy of introduced variety shows.

Keywords: Variety shows; globalization; modernity; Introduction & Localization