摘要：

由于中西方文化在哲学观、历史背景、社会模式等诸多方面千差万别，其对时间的观念和态度也存在着很大差异，从而产生了不同的时间价值取向。如何对待时间以及如何使用时间，在很大程度上影响了中西方文化之间进行的跨文化交际效果。为此，本文旨在通过探究中西方文化起源、经济生活方式、宗教渊源和哲学等方面，对比分析导致中西方时间观念差异的各种文化因素，进而更深层次地理解和把握中西文化各自的时间价值取向，提高跨文化交际的有效性。

关键词：中西方文化  时间价值取向  文化渊源  跨文化交际

Abstract:

 Because of the differences between Chinese and western culture in philosophical view, historic background, social models and so on, their attitudes and ideas towards time also have great differences. This lead to the different time values. How to treat and use time, has greatly influenced the effects of cross-cultural communication between Chinese and western. Therefore, this thesis aim to explore the origin of Chinese and western culture, the economy and life style, religion origin, philosophy and so on, then analyze the cultural factors which lead to the difference between the Chinese and western sense of time and then deeply understand their own time values so that the effectiveness of cross-cultural communication can be improved.

Key words: Chinese and western culture, time value orientation, cultural origin, inter-cultural communication